Top Granola Bar Manufacturers Worldwide

A recent research report by Syndicated Analytics finds that the global granola bar market size reached US$ XX Billion in 2022. The report also forecasts that the market is expected to reach US$ XX Billion by 2028, with a projected growth rate (CAGR) of XX% during the forecast period (2023-2028).

Granola bars are a convenient and nutritious snack option that have gained widespread popularity in recent years. They are made with a combination of oats, nuts, seeds, and dried fruit, held together with a binding agent such as honey or peanut butter. This combination of ingredients provides a good source of carbohydrates, protein, and healthy fats. Granola bars are also a good source of fiber and can be a good option for those looking to increase their intake of whole grains. They are marketed as a healthy snack option and are a popular choice for individuals looking for a convenient, on-the-go option. Due to their popularity, granola bars can now be found in various flavors and varieties, including gluten-free and organic options.

Innovations and Emerging Opportunities in the Granola Bar Industry:

  1. Use of alternative grains and seeds: The top players in the granola bars market are using grains and seeds, such as quinoa and chia, to provide added health benefits. In addition, there has been an increase in the use of plant-based protein sources, such as pea protein and hemp seeds, to appeal to consumers looking for non-dairy protein options.
  2. Incorporation of functional ingredients: The market players are fortifying granola bars with probiotics and adaptogens to improve the nutritional value of the products. This trend has been driven by the growing consumer demand for functional and “clean label” products.
  3. Emergence of new packaging options: The industry has also seen the adoption of biodegradable and compostable packaging to meet the growing consumer demand for environmentally friendly products. This trend is expected to continue as consumers become more conscious of the environmental impact of their purchasing decisions. They are also ensuring that their granola bar manufacturing plants meet the highest industry standards.

Industry Leaders in the Global Granola Bars Market:

  1. General Mills, Inc.

General Mills, Inc. is a leading multinational food company based in Minneapolis, Minnesota. The company was founded in 1866 and has since grown to become one of the world's largest food manufacturers. It produces granola bars as part of its diverse product portfolio and owns several reputable brands, including Nature Valley and Fiber One. Nature Valley granola bars are characterized by their use of natural ingredients, whereas Fiber One granola bars are marketed as a healthier option. These granola bars are widely available in grocery stores and supermarkets worldwide.

  1. Quaker Oats Company

The Quaker Oats Company, a subsidiary of PepsiCo, Inc., is a leading American food company that was founded in 1901 and is based in Chicago, Illinois. The company is best known for its flagship product, Quaker Oats, which is a popular brand of rolled oats used for making oatmeal and other breakfast foods. The company's products also include cereals, granola bars, and rice cakes. The company's brand of granola bars, Quaker Chewy, is known for its wholesome ingredients and delicious taste. It includes a variety of flavors such as cranberry almond and peanut butter chocolate chip and are marketed as a healthy and convenient snack option for consumers.

  1. Sunbelt Bakery

Sunbelt Bakery is an American food company that produces granola bars and other baked goods. The company was founded in the early 1980s and is based in Norcross, Georgia. The company is best known for its granola bars which are available in a variety of flavors such as cranberry almond, peanut butter chocolate chip, and trail mix. The granola bars are offered in chewy, soft baked and seasonal variants. They also have a selection of gluten-free options and organic ingredients.

  1. Kind LLC

Kind LLC is a New York-based company that was founded in 2004 and specializes in the production of premium fruit & nut bars and other healthy snacks. They have a wide range of products that are made from nutritionally dense ingredients like whole nuts, fruits, and whole grains. Some of the granola bar variants offered by the company include dark chocolate, nuts and sea salt; caramel almond and sea salt; and peanut butter dark chocolate. The company has expanded into more than 35 countries and into eight total categories, including frozen and refrigerated products. Kind's products are made with premium ingredients and do not contain genetically engineered ingredients or artificial sweeteners. They are a distinct and separate business within the Mars Family of Companies.

  1. Clif Bar & Company

Clif Bar & Company is a company that has been creating nutritious and organic food for over 30 years. They have a variety of brands under their umbrella, including CLIF, CLIF Kid, and LUNA. The company first introduced CLIF BAR in 1992, which is an energy bar that is designed to provide a source of sustained energy for people who are on the go. They followed this up with the launch of LUNA in 1999, which was marketed as a "whole nutrition bar for women." In order to ensure that their products are as nutritious as possible, Clif Bar & Company started using organic ingredients in their CLIF BAR energy bars. In 2007, the company expanded to their first international market in the United Kingdom. In 2022, Mondelez International announced an agreement to acquire Clif Bar & Company.

  1. Quest Nutrition

Quest Nutrition, a company founded in 2009 and headquartered in El Segundo, California, specializes in the creation of high-quality complete protein products. Quest Nutrition uses dairy-based protein that provides a full amino acid profile, which is essential for optimal health and well-being. In order to maintain the highest standards of quality, Quest Nutrition uses low-calorie sweeteners that are not metabolized by the body, do not spike blood sugar, and are easy to digest. Additionally, they use fiber sources that have been approved by the Food and Drug Administration (FDA). The company's product line includes protein bars, minis, chips, cheese crackers, cookies, frosted cookies, candy, Hero bars, shakes, powders, pizza (Retail Only) and variety packs.

  1. MadeGood

MadeGood, a brand of Riverside Natural Foods Ltd., was founded in 2013 and is headquarters in Toronto, Ontario. It is a leading provider of organic and gluten-free snacks that are designed to promote a healthy and sustainable lifestyle. The company was founded in 2008 with the goal of creating delicious and nutritious snacks that are made with high-quality, organic ingredients. MadeGood's products are made with whole grains, fruits, and vegetables, and are free from common allergens such as gluten, peanuts, and tree nuts. MadeGood's product line includes a variety of snacks such as granola bars, minis, and snacks packs, which are perfect for on-the-go snacking. They also offer a wide range of flavors, including chocolate chip, apple cinnamon, and strawberry.

  1. The Kellogg Company

The Kellogg Company is a leading American producer of ready-to-eat cereals and other food products. It was established as the Sanitas Food Company in 1900 and has since grown to become one of the largest food manufacturers in the world. It has launched RXBAR Granola, which is packed with distinctive and simple ingredients, and provides 10g of protein per serving. It is available in three flavors: Original, Peanut Butter, and Chocolate. The Kellogg Company continues to innovate and develop new products to cater to the ever-changing preferences of consumers and to remain a leading player in the food industry. In 2021, the company's net sales were approximately $14.2 billion, which is primarily composed of snacks as well as convenience foods such as cereal, frozen foods, and noodles.

  1. Kodiak Cakes

Kodiak Cakes is a company that specializes in the production of high-protein, whole-grain pancakes and waffles. Founded in 1982, the company is based in Park City, Utah, and is committed to creating healthy and delicious breakfast foods that are made with whole grains and natural ingredients. Kodiak Cakes granola bars are made with whole grains, nuts, seeds, and dried fruits, and are a good source of protein and fiber. The company offers a variety of flavors, such as peanut butter, maple brown sugar, dark chocolate chip and sea salt and cranberry almond.

  1. Atkins Nutritionals

Atkins Nutritionals, Inc. is headquartered in Denver, Colorado and specializes in the manufacturing and sale of nutrition bars, shakes, and frozen meals and treats. The company was established in 1989 as Complementary Formulations, a mail order distributor of low-carb food and vitamin products. In 1997, Complementary Formulations introduced its first controlled carbohydrate food product, the Atkins Advantage® Bar in Chocolate Macadamia Nut flavor. Following the success of the bar, the company introduced the Original Atkins Bar, and the first Atkins shakes, which were available in Vanilla and Chocolate flavors.