“Global Baby Wipes Market: Global Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast, 2023-2028” provides a deep and thorough evaluation of the global baby wipes market. Baby wipes refer to pre-moistened towelettes that are widely utilized to clean, moisturize, and soothe the skin of babies. They play an essential role in infant care as they are used for cleaning the baby quickly and easily without using water or other cleaning products. They help maintain soft and smooth skin and prevent redness caused by allergies or rashes. They are usually produced from a fabric material that is soft and gentle against baby skin, while also being durable and robust enough to handle big messes. Some of the commonly utilized materials include cotton, polyester, bamboo, and fibers. These fabric materials are saturated with water, oil, cleansers, and preservatives that are specifically designed to effectively remove dirt, bacteria, and other impurities without causing discomfort to baby skin. They are also infused with a light scent that assists in making the cleaning experience more pleasant. They are gaining widespread prominence among the masses as they are easy to use, convenient, and can be used anywhere, making them an ideal option for parents.
The rising consciousness among parents regarding the health and hygiene of their babies majorly drives the global market. This is supported by the growing prevalence of skin allergies, discomfort, rashes, and similar skin-related issues among newborn babies. Apart from this, the easy availability of baby care products through numerous e-commerce distribution channels and offline retail stores is significantly supporting the sales of baby wipes on the global level. In addition to this, numerous leading manufacturers are developing new packaging formats, such as travel-sized wipes, refillable packaging, and multi-packs that offer enhanced convenience to the users, which is acting as another growth-inducing factor. Furthermore, the development of promotional campaigns to enhance awareness and sales of baby wipes through social media platforms, digital marketing, and traditional advertising is creating a positive market outlook. Some of the other factors driving the market include the growing demand for organic and natural products, the inflating disposable income levels of the masses, the advent of home delivery portals across the globe and the rising influence of social media marketing among consumers.
Beginning with a global overview, the report explores the dynamics that have a strong influence on the baby wipes market and can also impact its future growth. Taking 2022 as the base year, the report covers the historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends and pricing history. Growth-inducing factors, market restraints and recent developments have also been analysed in the report in order to provide deeper knowledge about the industry. On a regional basis, the report examines the baby wipes market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. For each of these regions, the report studies the baby wipes market in detail for the latest trends, outlook and opportunities.
The report analyses the competitive structure of the baby wipes Industry and provides the profiles of major players operating in the market. The price margins for the products, along with the various success and risk factors for manufacturers, have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the baby wipes Industry along the parameters of Porter’s Five Forces model. This model examines the degree of competition in the baby wipes Industry by analysing the threat posed by new entrants and substitutes and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report, which highlights the strengths, weaknesses, opportunities and threats pertaining to the baby wipes Industry. Furthermore, the value chain analysis of the baby wipes Industry has also been covered in the report. This comprises all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution.
Key Segments and Highlights of the Global Baby Wipes Market
The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the baby wipes industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analysed and presented in the form of easily comprehensible charts, graphs and tables.
1 Introduction
1.1 Research Objectives
1.2 Stakeholders
1.3 Scope of the Report
1.4 Assumptions and Limitations
2. Research Methodology
2.1. Data Collection
2.1.1 Primary Sources
2.1.2 Secondary Sources
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Data Validation
3. Executive Summary
4. Global Baby Wipes Market
4.1 Industry Overview
4.2 Key Industry Developments
4.3 Market Trends
4.3.1 Key Market Indicators
4.3.2 Historical Market Trends
4.3.3 Impact of COVID-19
4.3.4 Market Forecast
4.4 Price Analysis
4.4.1 Key Price Indicators
4.4.2 Pricing Structure
4.4.3 Historical Price Trends
4.4.4 Price Forecast
4.5 Market Breakup By Region
4.6 Market Breakup By Type
5. Global Baby Wipes Market: Value Chain Analysis
5.1 Overview
5.2 Research and Development
5.3 Raw Material Suppliers
5.4 Inbound Logistics
5.5 Production
5.6 Marketing
5.7 Outbound Logistics
5.8 Consumers
6. Global Baby Wipes Market: SWOT Analysis
6.1 Overview
6.2 Strengths
6.3 Weaknesses
6.4 Opportunities
6.5 Threats
7. Global Baby Wipes Market: Porter’s Five Forces Analysis
7.1 Overview
7.2 Threat of New Entrants
7.3 Threat of Substitutes
7.4 Bargaining Power of Buyers
7.5 Bargaining Power of Suppliers
7.6 Intensity of Rivalry
8. Competitive Landscape
8.1 Market Structure
8.2 Key Players
8.3 Key Success Factors
9. Performance By Region
9.1 North America
9.1.1 Overview
9.1.2 Market Trends
9.1.3 Market Segmentation
9.1.4 Market Forecast
9.2 Europe
9.2.1 Overview
9.2.2 Market Trends
9.2.3 Market Segmentation
9.2.4 Market Forecast
9.3 Asia Pacific
9.3.1 Overview
9.3.2 Market Trends
9.3.3 Market Segmentation
9.3.4 Market Forecast
9.4 Latin America
9.4.1 Overview
9.4.2 Market Trends
9.4.3 Market Segmentation
9.4.4 Market Forecast
9.5 Middle East and Africa
9.5.1 Overview
9.5.2 Market Trends
9.5.3 Market Segmentation
9.5.4 Market Forecast
10 Key Player Profiles
List of Figures
Figure 1: Global: Baby Wipes Market, 2017-2022
Figure 2: Global: Baby Wipes Market Forecast, 2023-2028
Figure 3: Global: Baby Wipes Market: Price Trends, 2017-2022
Figure 4: Global: Baby Wipes Market Forecast: Price Trends, 2023-2028
Figure 5: Global: Baby Wipes Market: Breakup by Region, 2022
Figure 6: Global: Baby Wipes Market: Breakup by Type, 2022
Figure 7: Global: Baby Wipes Industry: Value Chain Analysis
Figure 8: Global: Baby Wipes Industry: SWOT Analysis
Figure 9: Global: Baby Wipes Industry: Porter’s Five Forces Analysis
Figure 10: Global: Baby Wipes Market: Breakup by Key Players, 2022
Figure 11: North America: Baby Wipes Market, 2017-2022
Figure 12: North America: Baby Wipes Market: Breakup by Segment, 2022
Figure 13: North America: Baby Wipes Market Forecast, 2023-2028
Figure 14: Europe: Baby Wipes Market, 2017-2022
Figure 15: Europe: Baby Wipes Market: Breakup by Segment, 2022
Figure 16: Europe: Baby Wipes Market Forecast, 2023-2028
Figure 17: Asia Pacific: Baby Wipes Market, 2017-2022
Figure 18: Asia Pacific: Baby Wipes Market: Breakup by Segment, 2022
Figure 19: Asia Pacific: Baby Wipes Market Forecast, 2023-2028
Figure 20: Latin America: Baby Wipes Market, 2017-2022
Figure 21: Latin America: Baby Wipes Market: Breakup by Segment, 2022
Figure 22: Latin America: Baby Wipes Market Forecast, 2023-2028
Figure 23: Middle East and Africa: Baby Wipes Market, 2017-2022
Figure 24: Middle East and Africa: Baby Wipes Market: Breakup by Segment, 2022
Figure 25: Middle East and Africa: Baby Wipes Market Forecast, 2023-2028
List of Tables
Table 1: Global: Baby Wipes Industry: Market Summary
Table 2: Global: Baby Wipes Industry: Market Overview, 2022 and 2028
Table 3: Global: Baby Wipes Industry: Market Structure
Table 4: Global: Baby Wipes Market: Market by Region, 2023-2028
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