“Global Digital Marketing Spending Market: Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast, 2021-2026” provides a deep and thorough evaluation of the global digital marketing spending market. Digital marketing refers to a form of advertising through the internet and electronic media for promoting various brands, goods, and services. This marketing strategy is also being utilized for other channels, including instant messaging (IM), websites, and mobile applications. It allows organizations to generate reports and analytics and participate in promotional activities in an attempt to reach their targeted audience and build brand loyalty.
The global market is primarily driven by the rising penetration of high-speed internet across the globe. This has contributed to the increasing adoption of location-based advertising services by various retailers to provide their customers with personalized updates on offers, products, and discounts, which has provided a thrust to digital marketing spending. Furthermore, the rising preference for online shopping platforms among the masses is also propelling the market growth.
Beginning with a global overview, the report explores the dynamics that have a strong influence on the digital marketing spending market and can also impact its future growth. Taking 2020 as the base year, the report covers the historical market scenario from 2015-2020 and provides forecasts till 2026. This includes the study of value and volume trends and pricing history. Growth-inducing factors, market restraints and recent developments have also been analysed in the report in order to provide deeper knowledge about the industry. On a regional basis, the report examines the digital marketing spending market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. For each of these regions, the report studies the digital marketing spending market in detail for the latest trends, outlook and opportunities.
The report analyses the competitive structure of the digital marketing spending industry and provides the profiles of major players operating in the market. The price margins for the products, along with the various success and risk factors for manufacturers, have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the digital marketing spending industry along the parameters of Porter’s Five Forces model. This model examines the degree of competition in the digital marketing spending industry by analysing the threat posed by new entrants and substitutes and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report, which highlights the strengths, weaknesses, opportunities and threats pertaining to the digital marketing spending industry. Furthermore, the value chain analysis of the digital marketing spending industry has also been covered in the report. This comprises all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution.
Key Segments and Highlights of the Global Digital Marketing Spending Market
The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the digital marketing spending industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analyzed and presented in the form of easily comprehensible charts, graphs, and tables.
1 Introduction
1.1 Research Objectives
1.2 Stakeholders
1.3 Scope of the Report
1.4 Assumptions and Limitations
2. Research Methodology
2.1. Data Collection
2.1.1 Primary Sources
2.1.2 Secondary Sources
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Data Validation
3. Executive Summary
4. Global Digital Marketing Spending Market
4.1 Industry Overview
4.2 Key Industry Developments
4.3 Market Trends
4.3.1 Key Market Indicators
4.3.2 Historical Market Trends
4.3.3 Impact of COVID-19
4.3.4 Market Forecast
4.4 Price Analysis
4.4.1 Key Price Indicators
4.4.2 Pricing Structure
4.4.3 Historical Price Trends
4.4.4 Price Forecast
4.5 Market Breakup By Region
4.6 Market Breakup By Type
4.7 Market Breakup By Application
5. Global Digital Marketing Spending Market: Value Chain Analysis
5.1 Overview
5.2 Research and Development
5.3 Product Development Process
5.4 Marketing
5.5 Sales and Delivery
5.6 Post Sales Services
6. Global Digital Marketing Spending Market: SWOT Analysis
6.1 Overview
6.2 Strengths
6.3 Weaknesses
6.4 Opportunities
6.5 Threats
7. Global Digital Marketing Spending Market: Porter’s Five Forces Analysis
7.1 Overview
7.2 Threat of New Entrants
7.3 Threat of Substitutes
7.4 Bargaining Power of Buyers
7.5 Bargaining Power of Suppliers
7.6 Intensity of Rivalry
8. Competitive Landscape
8.1 Market Structure
8.2 Key Players
8.3 Key Success Factors
9. Performance By Region
9.1 North America
9.1.1 Overview
9.1.2 Market Trends
9.1.3 Market Segmentation
9.1.4 Market Forecast
9.2 Europe
9.2.1 Overview
9.2.2 Market Trends
9.2.3 Market Segmentation
9.2.4 Market Forecast
9.3 Asia Pacific
9.3.1 Overview
9.3.2 Market Trends
9.3.3 Market Segmentation
9.3.4 Market Forecast
9.4 Latin America
9.4.1 Overview
9.4.2 Market Trends
9.4.3 Market Segmentation
9.4.4 Market Forecast
9.5 Middle East and Africa
9.5.1 Overview
9.5.2 Market Trends
9.5.3 Market Segmentation
9.5.4 Market Forecast
10 Key Player Profiles
List of Figures
Figure 1: Global: Digital Marketing Spending Market, 2015 - 2020
Figure 2: Global: Digital Marketing Spending Market Forecast, 2021 - 2026
Figure 3: Global: Digital Marketing Spending Market: Price Trends, 2015 - 2020
Figure 4: Global: Digital Marketing Spending Market Forecast: Price Trends, 2021 - 2026
Figure 5: Global: Digital Marketing Spending Market: Breakup by Region, 2020
Figure 6: Global: Digital Marketing Spending Market: Breakup by Type, 2020
Figure 7: Global: Digital Marketing Spending Market: Breakup by End Use, 2020
Figure 8: Global: Digital Marketing Spending Industry: Value Chain Analysis
Figure 9: Global: Digital Marketing Spending Industry: SWOT Analysis
Figure 10: Global: Digital Marketing Spending Industry: Porter’s Five Forces Analysis
Figure 11: Global: Digital Marketing Spending Market: Key Players
Figure 12: North America: Digital Marketing Spending Market, 2015-2020
Figure 13: North America: Digital Marketing Spending Market: Breakup by Segment, 2020
Figure 14: North America: Digital Marketing Spending Market Forecast, 2021-2026
Figure 15: Europe: Digital Marketing Spending Market, 2015-2020
Figure 16: Europe: Digital Marketing Spending Market: Breakup by Segment, 2020
Figure 17: Europe: Digital Marketing Spending Market Forecast, 2021-2026
Figure 18: Asia Pacific: Digital Marketing Spending Market, 2015-2020
Figure 19: Asia Pacific: Digital Marketing Spending Market: Breakup by Segment, 2020
Figure 20: Asia Pacific: Digital Marketing Spending Market Forecast, 2021-2026
Figure 21: Latin America: Digital Marketing Spending Market, 2015-2020
Figure 22: Latin America: Digital Marketing Spending Market: Breakup by Segment, 2020
Figure 23: Latin America: Digital Marketing Spending Market Forecast, 2021-2026
Figure 24: Middle East and Africa: Digital Marketing Spending Market, 2015-2020
Figure 25: Middle East and Africa: Digital Marketing Spending Market: Breakup by Segment, 2020
Figure 26: Middle East and Africa: Digital Marketing Spending Market Forecast, 2021-2026
List of Tables
Table 1: Global: Digital Marketing Spending Industry: Market Summary
Table 2: Global: Digital Marketing Spending Industry: Market Overview, 2020 and 2026
Table 3: Global: Digital Marketing Spending Industry: Market Structure
Table 4: Global: Digital Marketing Spending Market: Market by Region, 2021-2026
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