Eyeliner is a long-wearing cosmetic applied as a thin line close to the lashes and on the edges of the eyelids to accentuate and highlight the eyes. It makes the eyes appear larger and more defined and noticeable. It is formulated using water, emulsifiers, thickeners, preservatives, pigments, moisturizers, and fragrances. Presently, it is available in pencil, liquid, and gel forms with angled brushes or fine point markers, which can be easily applied on both upper and lower lids for an enhanced winged-out shape.
The increasing focus of individuals on the physical appearance and personal grooming, especially among the millennial population, represents one of the key factors positively influencing the market. In addition, the rising influence of social media platforms and the growing trend of beauty vlogging and creating unique social media content are increasing the sales of eye makeup products like eyeliner. Apart from this, the rising number of e-commerce websites offering a variety of options to choose from, exciting deals and discounts, doorstep delivery, and secured payment methods is offering lucrative growth opportunities to industry investors. Additionally, leading cosmetic brands are increasing their research to gain insights about the current consumer expectation. Besides this, they are focusing on developing advanced products with long-lasting and anti-smudge features, which is enabling them to expand their market reach and increase overall sales. Furthermore, industry players are using organic materials in the production of eyeliners to avoid any adverse chemical reactions to the eyes and skin. Moreover, increasing investments by the key players in marketing campaigns and promotional activities through celebrity endorsement, television (TV), or hoardings are projected to drive the market.
The report provides a techno-commercial roadmap for setting up a eyeliner manufacturing plant. The study covers all the requisite aspects that one needs to know while making a foray into the eyeliner industry. This ranges from macro overview of the market to micro details of the industry performance, key success and risk factors, manufacturing requirements, project cost, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake in the eyeliner industry.
The project report covers the following aspects of the eyeliner market:
Market Snapshot:
Market Performance
Market Breakup by Segment
Market Breakup by Region
Price Trends
Impact of COVID-19
Market Outlook
Manufacturing Process:
Product Overview
Detailed Process Flow
Unit Operations Involved
Mass Balance and Raw Material Requirements
Project Details, Requirements and Costs Involved:
Land, Location and Site Development
Plant Layout
Machinery Requirements and Expenditures
Raw Material Requirements and Expenditures
Packaging Requirements and Expenditures
Transportation Requirements and Expenditures
Utility Requirements and Expenditures
Manpower Requirements and Expenditures
Project Economics
Capital Investments
Operating Costs
Expenditure Projections
Revenue Projections
Profit Projections
Financial Analysis
Regulatory Procedures and Approval
Key Success and Risk Factors
Key Questions Answered in This Report?
What are the key success and risk factors in the eyeliner industry?
How has the eyeliner market performed so far and how will it perform in the coming years?
What is the structure of the eyeliner industry and who are the key players?
What are the various unit operations involved in a eyeliner manufacturing plant?
What is the total size of land required for setting up a eyeliner manufacturing plant?
What are the machinery requirements for setting up a eyeliner manufacturing plant?
What are the raw material requirements for setting up a eyeliner manufacturing plant?
What are the utility requirements for setting up a eyeliner manufacturing plant?
What are the manpower requirements for setting up a eyeliner manufacturing plant?
What are the infrastructure costs for setting up a eyeliner manufacturing plant?
What are the capital costs for setting up a eyeliner manufacturing plant?
What are the operating costs for setting up a eyeliner manufacturing plant?
What should be the pricing mechanism of eyeliner?
What will be the income and expenditures for a eyeliner manufacturing plant?
What is the time required to break-even?
Need a Customized Project Report?
Although we have tried to make the report as comprehensive as possible, we believe that every stakeholder may have their specific requirements. In view of this, we can customise the report based on your particular needs. You can share your business requirements with our consultants, and we will provide you a tailored scope. Some of the common customisations that our clients request us include:
The report can be customised based on the country/region that you plan to setup your plant
The manufacturing capacity of the plant can be customised based on your requirements.
Machinery suppliers and costs can be customised based on your requirements.
Any additions to the current scope can also be provided based on your requirements.
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1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Research Methodology
3 Executive Summary
3.1 Market Scenario
3.2 Raw Material Requirements
3.3 Income Projections
3.4 Expenditure Projections
3.5 Profit Analysis
4 Global Eyeliner Market
4.1 Market Overview
4.2 Historical and Current Market Performance
4.3 Impact of COVID-19
4.4 Market Forecast
4.5 Market Breakup by Segment
4.6 Market Breakup by Region
4.7 Price Trends
4.7.1 Raw Material Price Trends
4.7.2 Eyeliner Price Trends
4.7.3 Product Margins
5 Eyeliner Manufacturing Process
5.1 Product Overview
5.2 Detailed Process Flow
5.3 Various Types of Unit Operations Involved
5.4 Mass Balance and Raw Material Requirements
6 Project Details, Requirements and Costs Involved
6.1 Land, Location and Site Development
6.1.1 Overview of Land Location
6.1.2 Project Planning and Phasing of Development
6.1.3 Environmental Impacts
6.1.4 Land Requirement and Expenditure
6.2 Plant Layout
6.3 Plant Machinery
6.3.1 Machinery Requirements and Costs
6.3.2 Machinery Suppliers
6.3.3 Machinery Pictures
6.4 Raw Materials
6.4.1 Raw Material Requirements
6.4.2 Raw Material Procurement
6.4.3 Raw Material Expenditure
6.4.4 Raw Material Suppliers
6.4.5 Raw Material and Final Product Pictures
6.5 Packaging Requirements and Expenditures
6.6 Transportation Requirements and Expenditures
6.7 Utilities Requirements and Expenditures
6.8 Manpower Requirements and Expenditures
7 Loans and Financial Assistance
8 Project Economics
8.1 Capital Cost of the Project
8.2 Operating Expenses
8.3 Expenditure Projections
8.4 Income Projections
8.5 Product Pricing and Margins
8.6 Taxation
8.7 Depreciation
8.8 Financial Analysis
8.8.1 Liquidity Analysis
8.8.2 Profitability Analysis
8.8.2.1 Payback Period
8.8.2.2 Net Present Value
8.8.2.3 Internal Rate of Return
8.8.2.4 Profit and Loss Account
8.8.3 Uncertainty Analysis
8.8.4 Sensitivity Analysis
9 Regulatory Procedures and Approval
10 Key Success and Risk Factors
List of Figures
Figure 1: Global: Eyeliner Market: Major Drivers and Challenges
Figure 2: Global: Eyeliner Market: Value Trends (in Million US$), 2017-2022
Figure 3: Global: Eyeliner Market Forecast: Value Trends (in Million US$), 2023-2028
Figure 4: Global: Eyeliner Market: Breakup by Segment (in %), 2022
Figure 5: Global: Eyeliner Market: Breakup by Region (in %), 2022
Figure 6: Eyeliner Raw Materials: Price Trends, 2017 & 2022
Figure 7: Eyeliner: Price Trends, 2017 & 2022
Figure 8: Eyeliner: Margins Across Various Stages of the Supply Chain
Figure 9: Eyeliner Manufacturing Plant: Breakup of Costs
Figure 10: Eyeliner Price Structure
Figure 11: Eyeliner: Manufacturing Process Flow
Figure 12: Eyeliner: Manufacturing Process: Conversion Rate of Feedstocks
Figure 13: Eyeliner Manufacturing Plant Layout
List of Tables
Table 1: Eyeliner Manufacturing Plant: Raw Material Requirements
Table 2: Eyeliner Manufacturing Plant: Project Planning
Table 3: Eyeliner Manufacturing Plant: Phasing of Development
Table 4: Eyeliner Manufacturing Plant: Environmental Impacts During Construction Phase
Table 5: Eyeliner Manufacturing Plant: Environmental Impacts During Operation Phase
Table 6: Eyeliner Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 7: Eyeliner Manufacturing Plant: Costs Related to Machinery
Table 8: Eyeliner Manufacturing Plant: List of Machinery Suppliers
Table 9: Eyeliner Manufacturing Plant: Costs Related to Raw Materials
Table 10: Eyeliner Manufacturing Plant: List of Raw Material Suppliers
Table 11: Eyeliner Manufacturing Plant: Costs Related to Packaging
Table 12: Eyeliner Manufacturing Plant: Costs Related to Utilities
Table 13: Eyeliner Manufacturing Plant: Costs Related to Salaries and Wages
Table 14: Eyeliner Manufacturing Plant: Capital Costs
Table 15: Eyeliner Manufacturing Plant: Operating Costs
Table 16: Eyeliner Manufacturing Plant: Taxation
Table 17: Eyeliner Manufacturing Plant: Depreciation
Table 18: Eyeliner Manufacturing Plant: Income Projections
Table 19: Eyeliner Manufacturing Plant: Expenditure Projections
Table 20: Eyeliner Manufacturing Plant: Liquidity Analysis Without Considering the Income Tax Liability
Table 21: Eyeliner Manufacturing Plant: Liquidity Analysis on Considering the Income Tax Liability
Table 22: Eyeliner Manufacturing Plant: Profitability Analysis Without Considering the Income Tax Liability
Table 23: Eyeliner Manufacturing Plant: Profitability Analysis on Considering the Income Tax Liability
Table 24: Eyeliner Manufacturing Plant: Profit and Loss Account
Table 25: Eyeliner Manufacturing Plant: Discount Factor Rate
Table 26: Eyeliner Manufacturing Plant: Sensitivity Analysis
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