GCC Face Makeup Market

GCC Face Makeup Market Overview:

The GCC face makeup market was worth US$ XX Billion in 2022, expanding at a CAGR of X% during 2017-2022. Looking forward, the market is projected to grow at a CAGR of around X% during 2023-2028, reaching a value of US$ XX Billion by 2028. Face makeup refers to a subset of cosmetics applied to improve facial features and hide  visible skin problems, such as wrinkles, blemishes, dark spots, freckles, and pores. It includes a wide array of products, including powder, mascara, highlighter, blush, concealers, foundation, primer, eyeshadow, and lipstick. These products give the skin a uniform finish, making it appear smooth and even. Face makeup products are widely used for numerous occasions, such as parties, weddings, date nights, anniversaries, and festivals. Individuals also use it for daily events, such as traveling, office, meetings, and casual outings. In recent years, face makeup has gained popularity as it offers therapeutic effects that help relieve anxiety, relax, boost self-esteem, improve overall morale, and provide a sense of empowerment.

One of the primary factors driving the market is the growing consciousness regarding their physical appearance among individuals residing in GCC countries. Additionally, these products offer numerous benefits, including improving skin health, protecting skin from smog and pollution, and providing deep cleansing to remove oil and impurities, thus creating a positive market outlook.  Other than this, these products are widely used by the working women population to help them maintain an aesthetic appeal, look presentable, and show a strong and authoritative character, in turn, boosting their confidence. Besides this, the augmenting demand for organic and natural products produced using plants, food-grade materials, and botanicals, which offer antioxidant properties, essential oils, and vitamins for myriad skin benefits, is propelling the market growth. In line with this, key players are integrating artificial intelligence (AI) and augmented reality (AR) for facial mapping features that identify various skin problems, such as texture, spots, redness, oiliness, and visible pores, to provide personalized product recommendations. Apart from these factors, the rising penetration of social media platforms, along with the increasing influence of vlogging and creating unique social media content, is catalyzing the market growth. Moreover, market players are focusing on marketing strategies and promotional activities through television (TV), celebrity endorsements, and social media campaigns, which is creating lucrative growth opportunities for key players operating in the industry.

Beginning with a regional overview, the report explores the dynamics that have a strong influence on the GCC face makeup market and can also impact its future growth. Taking 2022 as the base year, the report covers historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends and pricing history. Growth inducing factors, market restraints and recent developments have also been analysed in the report in order to provide a deeper knowledge about the industry. On a regional basis, the report examines the GCC face makeup market in Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman and Bahrain. For each of these regions, the report studies the GCC face makeup market in detail for latest trends, outlook and opportunities.

The report analyses the competitive structure of the GCC face makeup industry and provides the profiles of major players operating in the market. The price margins for the products along with the various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the GCC face makeup industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the GCC face makeup industry by analysing the threat posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the GCC face makeup  industry. Furthermore, the value chain analysis of the GCC face makeup industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution. 

GCC Face Makeup Market Segment Insights:

The GCC face makeup market has been analysed as followed:

By Product Type:

• Foundation
• Face Powder
• Blush
• Concealer
• Bronzer
• Others

By Distribution Channel:

• Supermarkets/Hypermarkets
• Speciality Stores
• Pharmacies
• Online
• Others

By Country:

• Saudi Arabia
• United Arab Emirates
• Qatar
• Kuwait
• Oman
• Bahrain

Country-wise, the market has been segmented into Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman and Bahrain. Amongst these, Saudi Arabia represents the largest market, accounting for majority of the GCC region.

Competative Landscape: 

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Highlights of the GCC Face Makeup Market Report:

• Historical and current scenario
• Trends and developments
• Market forecast
• Impact of COVID-19
• Price analysis and forecast
• Porter’s five forces analysis
• SWOT analysis
• Value chain analysis

Report Customisation:

The GCC face makeup market report can be customised as per your requirements. You can get in touch with our analyst, who will make sure that the report suits your research needs.