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GCC Perfume Market by Price (Premium Products and Mass Products) by Gender (Male, Female and Unisex) and by Product (Arabic, French and Other): Industry Analysis, Trends, Growth and Forecast 2023-2028

GCC Perfume Market Overview:

The GCC perfume market was worth US$ XX Billion in 2022, expanding at a CAGR of X% during 2017-2022. Looking forward, the market is projected to grow at a CAGR of around X% during 2023-2028, reaching a value of US$ XX Billion by 2028. Perfumes are formulations based on different scent families such as musk, green, oriental, floral, woody, herbaceous, and amber. They are fragrant liquids prepared by combining alcohol, water, essential oils, aroma compounds, fixatives, and solvents. Perfumes offer a pleasant scent and help improve the overall personality of a person. They are extensively used to express individuality and personal panache. As a result, they have become a necessity and are witnessing immense traction across the GCC region.

The inflating consumer expenditure power and the changing fashion trends represent some of the key factors driving the perfume market across the GCC region. The rising demand for premium perfumes due to the improving standards of living is providing a significant boost to the market growth. The surging awareness regarding the therapeutic benefits of perfumes and the increasing penetration of social media and e-commerce platforms are bolstering the market growth. The burgeoning tourism sector in the GCC countries has significantly surged the duty-free sales, which is further creating a positive outlook for the market. Moreover, the people in the GCC region are Muslim majority and follow Islamic beliefs, which has compelled the manufacturers to introduce perfumes and fragrances as per the Halal regulations. The key market players are also introducing natural perfumes with a warm and rich oriental fragrance that consists of premium ingredients, such as exotic flowers, oud, musk, and amber. This represents another factor providing an impetus to the market growth. The GCC region is also witnessing robust growth in the number of international perfume brands setting up their bases in the region. Apart from this, the rising awareness regarding personal grooming and the easy availability of premium perfumes in online retail stores are accelerating the market growth.

GCC Perfume Market Segment Insights:

The GCC perfume market has been analysed as followed:

By Price:

  • Premium Products
  • Mass Products

On the basis of price, Premium products lead the market, accounting for the majority of the market share. They are followed by mass products.

By Gender:

  • Male
  • Female
  • Unisex

On the basis of gender, the market has been segregated into unisex, female and male. Currently, unisex represents the most popular category.

By Product Type:

  • Arabic
  • French
  • Other

On the basis of product type, the GCC perfume market has been segmented as Arabic, French and others. Arabic perfumes dominate the market, holding the largest share.

By Country:

  • Saudi Arabia
  • United Arab Emirates
  • Qatar
  • Kuwait
  • Oman
  • Bahrain

Country-wise, the market has been segmented into Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman and Bahrain. Amongst these, Saudi Arabia represents the largest market, accounting for majority of the GCC region.

Competative Landscape: 

The perfume market is fragmented in nature with the presence of numerous small and large manufacturers who compete in terms of prices and quality. Some of the leading players operating in the market are:

  • Ajmal
  • TFK
  • Rasasi
  • Arabian Oud
  • Abdul samad Al qurashi.

Highlights of the GCC Perfume Market Report:

  • Historical and current scenario
  • Trends and developments
  • Impact of COVID-19
  • Market forecast
  • Price analysis and forecast
  • Porter’s five forces analysis
  • SWOT analysis
  • Value chain analysis

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