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GCC Sanitary Napkin Market by Type (Menstrual Pad and Pantyliner) by Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online, Specialty Stores and Others): Industry Analysis, Trends, Growth and Forecast 2023-2028

GCC Sanitary Napkin Market Overview:

The GCC sanitary napkin market was worth US$ XX Billion in 2022, expanding at a CAGR of X% during 2017-2022. Looking forward, the market is projected to grow at a CAGR of around X% during 2023-2028, reaching a value of US$ XX Billion by 2028. A sanitary pad, also known as a menstrual pad or sanitary napkin, is a thin pad made of absorbent material which absorbs the menstrual fluid during menstruation. It comprises a distribution component, fluid acquisition layer, absorbent structure, and liquid waterproof membrane. These pads are available in various sizes and shapes, with different capacities to absorb light and heavy menstrual bleeding. They are disposable and are made of several layers of quilted cotton fabrics and bleached rayon made from wood pulp, super absorbent polymers, and plastics. In GCC, the growing awareness regarding feminine hygiene has surged the demand for sanitary napkins in the region.  They are now available in multiple sizes and fragrances in the market to cater to the diverse needs and preferences of women.

The regional governments, in confluence with several non-profit organizations (NGOs), are undertaking initiatives to raise awareness among women about feminine hygiene and menstruation and the benefits of using sanitary napkins, which represents one of the primary factors driving the market growth in GCC. Sanitary napkins are widely used as they are safe, absorb the liquid quickly, and permit airflow. In line with this, key market players are offering diversification and innovation in their product designs and are introducing organic, reusable, and eco-friendly product variants, which is providing a considerable boost to the market growth. Moreover, the rising working women populace and the increasing consumer expenditure power are other growth-inducing factors. Apart from this, the surging number of companies offering sanitary pad subscription plans and the growing consumer awareness regarding the importance of menstrual health are bolstering the market growth. Other factors, such as the increasing environmental consciousness, easy product availability across both online and offline platforms, and rapid technological advancements, such as the development of superabsorbent fiber technology, are creating a positive outlook for the market in the region.

Beginning with a regional overview, the report explores the dynamics that have a strong influence on the GCC sanitary napkin market and can also impact its future growth. Taking 2022 as the base year, the report covers historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends and pricing history. Growth inducing factors, market restraints and recent developments have also been analysed in the report in order to provide a deeper knowledge about the industry. On a regional basis, the report examines the GCC sanitary napkin market in Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman and Bahrain. For each of these regions, the report studies the GCC sanitary napkin market in detail for latest trends, outlook and opportunities.

The report analyses the competitive structure of the GCC sanitary napkin market industry and provides the profiles of major players operating in the market. The price margins for the products along with the various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the GCC sanitary napkin market industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the GCC sanitary napkin market industry by analysing the threat posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the GCC sanitary napkin market industry. Furthermore, the value chain analysis of the GCC sanitary napkin market industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution. 

GCC Sanitary Napkin Market Segment Insights:

The GCC sanitary napkin market has been analysed as followed:

By Type:

  • Menstrual Pad
  • Pantyliner

By Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online
  • Specialty Stores
  • Others

By Country:

  • Saudi Arabia
  • United Arab Emirates
  • Qatar
  • Kuwait
  • Oman
  • Bahrain

Country-wise, the market has been segmented into Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman and Bahrain. Amongst these, Saudi Arabia represents the largest market, accounting for majority of the GCC region.

Competative Landscape: 

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Highlights of the GCC Sanitary Napkin Market Report:

  • Historical and current scenario
  • Trends and developments
  • Impact of COVID-19
  • Market forecast
  • Price analysis and forecast
  • Porter’s five forces analysis
  • SWOT analysis
  • Value chain analysis

Report Customisation:

The GCC sanitary napkin market report can be customised as per your requirements. You can get in touch with our analyst, who will make sure that the report suits your research needs

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