GCC Set-Top Box Market

GCC Set-Top Box Market Overview:

The GCC set-top box market was worth US$ XX Billion in 2022, expanding at a CAGR of X% during 2017-2022. Looking forward, the market is projected to grow at a CAGR of around X% during 2023-2028, reaching a value of US$ XX Billion by 2028. A set-top box (STB) is a hardware device that allows digital signals to be received, decoded, and displayed on various devices, such as television (TV). It contains a power supply, random access memory (RAM), a decoder, audio and video interfaces, a radio frequency (RF) modulator, a front panel, and a front end. Some commonly used variants of STB include cable, satellite, digital terrestrial television (DTT), internet protocol (IP), and over-the-top (OTT). They are widely used for accessing internet-based multimedia services, videoconferencing, home networking, IP-based telephony, and video-on-demand services. STB allows users to view all channels and packages, purchase pay-per-view events, and access on-demand content. It also offers high-definition (HD) streaming, parental control, and an on-screen program guide.

The increasing consumer preferences for media-rich home entertainment services is one of the primary factors driving the market growth in the region. STB allows users to stream OTT, internet-based, TV, and on-demand content, such as movies, shows, events, sports, and documentaries in HD quality. It also reduces the disturbance and allows viewers to pause, rewind, and record the content. Furthermore, with the rising number of expatriate communities, the regional governments are promoting the adoption of STBs and providing direct-to-home (DTH) services in various native languages, such as Hindi, Urdu, Bengali, Tagalog, Tamil, and Malayalam, which, in turn, is providing a considerable boost to the market growth. Apart from this, the widespread product utilization in various smart home applications using the Internet of Things (IoT) technology to control light switches, doors, windows, air quality sensors, and thermostats and interact with voice assistance devices is creating a positive outlook for the market. In addition, the introduction of artificial intelligence (AI) to develop STBs capable of providing entertainment, home IoT, education, music, and AI-assistance services, such as schedule management, weather update, food delivery, taxi service, and emotional communication, is providing an impetus to the market growth. Other factors, including the rising expenditure capacity of consumers, the introduction of smart remotes for controlling STBs using gestures, and extensive research and development (R&D) activities to improve the product's design, features, and accessories, are anticipated to drive the market growth.   

Beginning with a regional overview, the report explores the dynamics that have a strong influence on the GCC set-top box market and can also impact its future growth. Taking 2022 as the base year, the report covers historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends and pricing history. Growth inducing factors, market restraints and recent developments have also been analysed in the report in order to provide a deeper knowledge about the industry. On a regional basis, the report examines the GCC set-top box market in Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman and Bahrain. For each of these regions, the report studies the GCC set-top box market in detail for latest trends, outlook and opportunities.

The report analyses the competitive structure of the GCC set-top box market industry and provides the profiles of major players operating in the market. The price margins for the products along with the various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the GCC set-top box market industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the GCC set-top box market industry by analysing the threat posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the GCC set-top box market industry. Furthermore, the value chain analysis of the GCC set-top box market industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution. 

GCC Set-Top Box Market Segment Insights:

The GCC set-top box market has been analysed as followed:

By Type:

• Cable STB
• Satellite STB
• Digital Terrestrial Television (DTT) STB
• Internet Protocol (IP) STB
• Over-The-Top (OTT) STB

By Resolution:

• HD (High Definition)
• SD (Standard Definition)
• UHD (Ultra-High Definition)

By End User:

• Residential
• Commercial
• Others

By Service Type:

• Pay TV
• Free-to-Air

By Distribution:

• Online Distribution
• Offline Distribution

By Country:

• Saudi Arabia
• United Arab Emirates
• Qatar
• Kuwait
• Oman
• Bahrain

Country-wise, the market has been segmented into Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman and Bahrain. Amongst these, Saudi Arabia represents the largest market, accounting for majority of the GCC region.

Competative Landscape: 

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Highlights of the GCC Set-Top Box Market Report:

• Historical and current scenario
• Trends and developments
• Impact of COVID-19
• Market forecast
• Price analysis and forecast
• Porter’s five forces analysis
• SWOT analysis
• Value chain analysis

Report Customisation:

The GCC set-top box market report can be customised as per your requirements. You can get in touch with our analyst, who will make sure that the report suits your research needs