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Location-based Search and Advertising Market: Global Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast, 2022-2027



“Location-based Search and Advertising Market: Global Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast, 2022-2027” provides a deep and thorough evaluation of the global Location-based Search and Advertising market. Location-based search and advertising is a type of advertising that utilizes location-based services to pinpoint consumer's locations and provide location-specific advertisements on their mobile devices. It allows marketers to increase engagement and retention by targeting consumers with relevant offers and products.

The global market is majorly driven by the increasing utilization of consumer data by marketers and the growing penetration of internet and GPS-enabled mobile devices. Moreover, increasing utilization of social media platforms by consumers and increasing use of digital platforms for advertising is propelling the market growth. Also, rapid digitalization, increasing adoption of smartphones, and regulatory measures to ensure consumer safety is expected to promote the adoption of location-based search and advertising services.

Beginning with a global overview, the report explores the dynamics that have a strong influence on the location-based search and advertising market and can also impact its future growth. Taking 2021 as the base year, the report covers historical market scenario from 2016-2021 and provides forecasts till 2027. This includes the study of value and volume trends and pricing history. Growth inducing factors, market restraints and recent developments have also been analysed in the report in order to provide a deeper knowledge about the industry. On a regional basis, the report examines the location-based search and advertising market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. For each of these regions, the report studies the location-based search and advertising market in detail for latest trends, outlook and opportunities.

The report analyses the competitive structure of the location-based search and advertising industry and provides the profiles of major players operating in the market. The price margins for the products along with the various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the location-based search and advertising industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the location-based search and advertising industry by analysing the threat posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the location-based search and advertising industry. Furthermore, the value chain analysis of the location-based search and advertising industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution. 

Key Segments and Highlights of the Global Location-based Search and Advertising Market 

  • Historical and current scenario
  • Trends and developments
  • Market forecast
  • Impact of COVID-19
  • Price analysis and forecast
  • Porter’s five forces analysis
  • SWOT analysis
  • Value chain analysis
  • Market Breakup by Type
  • Market Breakup by End-Use
  • Market Breakup by Region
    • North America
    • Europe
    • Asia-Pacific
    • Latin America
    • Middle East & Africa
  • Key players         


The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the location-based search and advertising industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analysed and presented in the form of easily comprehensible charts, graphs and tables.

1 Introduction 
    1.1 Research Objectives 
    1.2 Stakeholders
    1.3 Scope of the Report
    1.4 Assumptions and Limitations
2. Research Methodology 
    2.1. Data Collection
       2.1.1 Primary Sources
       2.1.2 Secondary Sources
    2.2 Market Size Estimation
        2.2.1 Bottom-Up Approach
        2.2.2 Top-Down Approach
    2.3 Data Validation
3. Executive Summary
4. Global Location-based Search and Advertising Market

     4.1 Industry Overview
     4.2 Key Industry Developments
     4.3 Market Trends
     4.4 Impact of COVID-19
        4.3.1 Key Market Indicators
        4.3.2 Historical Market Trends
        4.3.3 Market Forecast
     4.4 Price Analysis
        4.4.1 Key Price Indicators
        4.4.2 Pricing Structure
        4.4.3 Historical Price Trends
        4.4.4 Price Forecast
     4.5 Market Breakup By Region
     4.6 Market Breakup By Type
5. Global Location-based Search and Advertising Market: Value Chain Analysis
     5.1 Overview
     5.2 Research and Development
     5.3 Product Development Process
     5.4 Marketing
     5.5 Sales and Delivery
     5.6 Post Sales Services
6. Global Location-based Search and Advertising Market: SWOT Analysis
     6.1 Overview
     6.2 Strengths
     6.3 Weaknesses
     6.4 Opportunities
     6.5 Threats
7. Global Location-based Search and Advertising Market: Porter’s Five Forces Analysis
     7.1 Overview
     7.2 Threat of New Entrants
     7.3 Threat of Substitutes
     7.4 Bargaining Power of Buyers
     7.5 Bargaining Power of Suppliers
     7.6 Intensity of Rivalry
8.  Competitive Landscape
     8.1 Market Structure
     8.2 Key Players 
     8.3 Key Success Factors 
9. Performance By Region
     9.1 North America
         9.1.1 Overview
         9.1.2 Market Trends
         9.1.3 Market Segmentation
         9.1.4 Market Forecast
     9.2 Europe
         9.2.1 Overview
         9.2.2 Market Trends
         9.2.3 Market Segmentation
         9.2.4 Market Forecast
     9.3 Asia Pacific 
        9.3.1 Overview
        9.3.2 Market Trends
        9.3.3 Market Segmentation
        9.3.4 Market Forecast
     9.4 Latin America
        9.4.1 Overview
        9.4.2 Market Trends
        9.4.3 Market Segmentation
        9.4.4 Market Forecast
     9.5 Middle East and Africa
        9.5.1 Overview
       9.5.2 Market Trends
       9.5.3 Market Segmentation
       9.5.4 Market Forecast
10 Key Player Profiles

List of Figures

    
Figure 1: Global: Location-based Search and Advertising Market, 2016-2021
Figure 2: Global: Location-based Search and Advertising Market Forecast, 2022-2027
Figure 3: Global: Location-based Search and Advertising Market: Price Trends, 2016-2021
Figure 4: Global: Location-based Search and Advertising Market Forecast: Price Trends, 2022-2027
Figure 5: Global: Location-based Search and Advertising Market: Breakup by Region, 2021
Figure 6: Global: Location-based Search and Advertising Market: Breakup by Type, 2021
Figure 7: Global: Location-based Search and Advertising Industry: Value Chain Analysis
Figure 8: Global: Location-based Search and Advertising Industry: SWOT Analysis
Figure 9: Global: Location-based Search and Advertising Industry: Porter’s Five Forces Analysis
Figure 10: Global: Location-based Search and Advertising Market: Breakup by Key Players, 2021
Figure 11: North America: Location-based Search and Advertising Market, 2016-2021
Figure 12: North America: Location-based Search and Advertising Market: Breakup by Segment, 2021
Figure 13: North America: Location-based Search and Advertising Market Forecast, 2022-2027
Figure 14: Europe: Location-based Search and Advertising Market, 2016-2021
Figure 15: Europe: Location-based Search and Advertising Market: Breakup by Segment, 2021
Figure 16: Europe: Location-based Search and Advertising Market Forecast, 2022-2027
Figure 17: Asia Pacific: Location-based Search and Advertising Market, 2016-2021
Figure 18: Asia Pacific: Location-based Search and Advertising Market: Breakup by Segment, 2021
Figure 19: Asia Pacific: Location-based Search and Advertising Market Forecast, 2022-2027
Figure 20: Latin America: Location-based Search and Advertising Market, 2016-2021
Figure 21: Latin America: Location-based Search and Advertising Market: Breakup by Segment, 2021
Figure 22: Latin America: Location-based Search and Advertising Market Forecast, 2022-2027
Figure 23: Middle East and Africa: Location-based Search and Advertising Market, 2016-2021
Figure 24: Middle East and Africa: Location-based Search and Advertising Market: Breakup by Segment, 2021
Figure 25: Middle East and Africa: Location-based Search and Advertising Market Forecast, 2022-2027


List of Tables

Table 1: Global: Location-based Search and Advertising Industry: Market Summary    
Table 2: Global: Location-based Search and Advertising Industry: Market Overview, 2021 and 2027
Table 3: Global: Location-based Search and Advertising Industry: Market Structure    
Table 4: Global: Location-based Search and Advertising Market: Market by Region, 2022-2027

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