“Location-based Search and Advertising Market: Global Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast, 2022-2027” provides a deep and thorough evaluation of the global Location-based Search and Advertising market. Location-based search and advertising is a type of advertising that utilizes location-based services to pinpoint consumer's locations and provide location-specific advertisements on their mobile devices. It allows marketers to increase engagement and retention by targeting consumers with relevant offers and products.
The global market is majorly driven by the increasing utilization of consumer data by marketers and the growing penetration of internet and GPS-enabled mobile devices. Moreover, increasing utilization of social media platforms by consumers and increasing use of digital platforms for advertising is propelling the market growth. Also, rapid digitalization, increasing adoption of smartphones, and regulatory measures to ensure consumer safety is expected to promote the adoption of location-based search and advertising services.
Beginning with a global overview, the report explores the dynamics that have a strong influence on the location-based search and advertising market and can also impact its future growth. Taking 2021 as the base year, the report covers historical market scenario from 2016-2021 and provides forecasts till 2027. This includes the study of value and volume trends and pricing history. Growth inducing factors, market restraints and recent developments have also been analysed in the report in order to provide a deeper knowledge about the industry. On a regional basis, the report examines the location-based search and advertising market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. For each of these regions, the report studies the location-based search and advertising market in detail for latest trends, outlook and opportunities.
The report analyses the competitive structure of the location-based search and advertising industry and provides the profiles of major players operating in the market. The price margins for the products along with the various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the location-based search and advertising industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the location-based search and advertising industry by analysing the threat posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the location-based search and advertising industry. Furthermore, the value chain analysis of the location-based search and advertising industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution.
Key Segments and Highlights of the Global Location-based Search and Advertising Market
The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the location-based search and advertising industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analysed and presented in the form of easily comprehensible charts, graphs and tables.
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