Male Toiletries Market

“Male Toiletries Market - Global Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast, 2022-2027” provides a deep and thorough evaluation of the global male toiletries market. Toiletries are consumer products mainly utilized to maintain the overall hygiene of an individual. They include facial cleansers, anti-aging creams, sunscreens, soaps, deodorants, combs, razors, and exfoliators. In earlier days, men were dependent on women’s toiletries and followed minimal grooming routines. However, an extensive change can be observed in the male grooming patterns over the years due to the rising beauty and image consciousness among men.

One of the primary factors driving the market is the rising number of metrosexual men willing to spend a notable portion of their time and income on clothes, personal grooming, and beauty treatments. Besides this, the increasing celebrity endorsements has led to the uptake of male toiletries, especially among the young population. Additionally, the societal pressure caused by social media platforms, such as Instagram, Facebook and Snapchat, for looking well-groomed all the time has escalated the product adoption rate across the globe. In line with this, a significant rise in the number of men’s salons is escalating the demand for these products. Furthermore, the emerging e-commerce sector has facilitated the online shopping of male toiletries driven by its hassle-free process, easy return policies, and free shipping. Along with this, the rising awareness among consumers about the harmful impact of synthetic products has prompted manufacturers to introduce non-toxic or organic products manufactured using natural ingredients. For instance, The Man Company, an Indian company of consumer goods, launched a complete range of premium men's grooming products, enriched with natural essential oils that are free of harmful chemicals. They are also involved in constant product innovations to expand the consumer base. Moreover, the easy availability of these products on online and offline platforms, rapid urbanization, inflating income levels and growing consciousness amongst men regarding self-grooming and hygiene are some of the other factors creating a positive market outlook.

Beginning with a global overview, the report explores the dynamics that have a strong influence on the male toiletries market and can also impact its future growth. Taking 2021 as the base year, the report covers the historical market scenario from 2016-2021 and provides forecasts till 2027. This includes the study of value and volume trends and pricing history. Growth-inducing factors, market restraints and recent developments have also been analysed in the report in order to provide deeper knowledge about the industry. On a regional basis, the report examines the male toiletries market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. For each of these regions, the report studies the male toiletries market in detail for the latest trends, outlook and opportunities.

The report analyses the competitive structure of the male toiletries Industry and provides the profiles of major players operating in the market. The price margins for the products, along with the various success and risk factors for manufacturers, have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the male toiletries Industry along the parameters of Porter’s Five Forces model. This model examines the degree of competition in the male toiletries Industry by analysing the threat posed by new entrants and substitutes and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report, which highlights the strengths, weaknesses, opportunities and threats pertaining to the male toiletries Industry. Furthermore, the value chain analysis of the male toiletries Industry has also been covered in the report. This comprises all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution.

Key Segments and Highlights of the Global Male Toiletries Market 

• Historical and current scenario
• Trends and developments
• Market forecast
• Impact of COVID-19
• Price analysis and forecast
• Porter’s five forces analysis
• SWOT analysis
• Value chain analysis
• Market Breakup by Type
• Market Breakup by End-Use
• Market Breakup by Region
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa

• Key players        
            

The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the Male Toiletries industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analysed and presented in the form of easily comprehensible charts, graphs and tables.