Report Overview:
Marshmallows are chewy, airy, and spongy confectionery products containing sugar, corn syrup, water, gelatin, and food coloring additives. They are low in calorie and fat content, which makes them an ideal substitute for sweet dishes or desserts that are high in sugar for individuals with diabetes and other health conditions. They are widely used as a garnish in cooking and are popularly toasted on sticks over an open fire or even added to hot chocolate beverages. They are also utilized in making fudges, puddings, treats, cakes, shakes, and ice creams. In recent years, marshmallows have gained immense traction among consumers across the globe as adding marshmallows to specific food recipes improves the intake of a healthy and balanced diet.
The global marshmallow market is primarily driven by the elevating sales of premium confectionery items due to the changing consumer dietary tastes and preferences. Besides this, the rising influence of western food culture and impulsive purchase behavior of individuals are other major growth-inducing factors. Additionally, there has been a substantial shift among the masses toward non-chocolate candies such as gummy bears and marshmallows. In line with this, the widespread availability of marshmallows in new exotic flavors, including lemon, coconut, banana, strawberry, coffee, mojito, and maple gingerbread, is positively influencing product sales. Furthermore, the leading manufacturers are heavily investing in product innovations to expand their product portfolio by adding functional ingredients and unique flavors to attract a broader consumer base. Along with this, the launch of vegan marshmallows manufactured without additives and preservatives and the increasing usage of seasonal and single-serve packaging have propelled the market growth. Apart from this, the significant expansion of organized retail distribution channels and the rising adoption of aggressive promotional activities by key players are creating a positive market outlook. Other factors, including the emerging veganism trend, increasing demand for seasonal candies, inflating consumer expenditure capacities, rapid urbanization, and surging penetration of e-commerce platforms, are also anticipated to catalyze market growth.
The report provides a techno-commercial roadmap for setting up a marshmallow manufacturing plant. The study covers all the requisite aspects that one needs to know while making a foray into the marshmallow industry. This ranges from macro overview of the market to micro details of the industry performance, key success and risk factors, manufacturing requirements, project cost, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake in the marshmallow industry.
The project report covers the following aspects of the marshmallow market:
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1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Research Methodology
3 Executive Summary
3.1 Market Scenario
3.2 Raw Material Requirements
3.3 Income Projections
3.4 Expenditure Projections
3.5 Profit Analysis
4 Global Marshmallow Market
4.1 Market Overview
4.2 Historical and Current Market Performance
4.3 Impact of COVID-19
4.4 Market Breakup by Segment
4.5 Market Breakup by Region
4.6 Price Trends
4.6.1 Raw Material Price Trends
4.6.2 Marshmallow Price Trends
4.6.3 Product Margins
4.7 Market Forecast
5 Marshmallow Manufacturing Process
5.1 Product Overview
5.2 Detailed Process Flow
5.3 Various Types of Unit Operations Involved
5.4 Mass Balance and Raw Material Requirements
6 Project Details, Requirements and Costs Involved
6.1 Land, Location and Site Development
6.1.1 Overview of Land Location
6.1.2 Project Planning and Phasing of Development
6.1.3 Environmental Impacts
6.1.4 Land Requirement and Expenditure
6.2 Plant Layout
6.3 Plant Machinery
6.3.1 Machinery Requirements and Costs
6.3.2 Machinery Suppliers
6.3.3 Machinery Pictures
6.4 Raw Materials
6.4.1 Raw Material Requirements
6.4.2 Raw Material Procurement
6.4.3 Raw Material Expenditure
6.4.4 Raw Material Suppliers
6.4.5 Raw Material and Final Product Pictures
6.5 Packaging Requirements and Expenditures
6.6 Transportation Requirements and Expenditures
6.7 Utilities Requirements and Expenditures
6.8 Manpower Requirements and Expenditures
7 Loans and Financial Assistance
8 Project Economics
8.1 Capital Cost of the Project
8.2 Operating Expenses
8.3 Expenditure Projections
8.4 Income Projections
8.5 Product Pricing and Margins
8.6 Taxation
8.7 Depreciation
8.8 Financial Analysis
8.8.1 Liquidity Analysis
8.8.2 Profitability Analysis
8.8.2.1 Payback Period
8.8.2.2 Net Present Value
8.8.2.3 Internal Rate of Return
8.8.2.4 Profit and Loss Account
8.8.3 Uncertainty Analysis
8.8.4 Sensitivity Analysis
9 Regulatory Procedures and Approval
10 Key Success and Risk Factors
List of Figures
Figure 1: Global: Marshmallow Market: Major Drivers and Challenges
Figure 2: Global: Marshmallow Market: Value Trends (in Million US$), 2017-2022
Figure 3: Global: Marshmallow Market Forecast: Value Trends (in Million US$), 2023-2028
Figure 4: Global: Marshmallow Market: Breakup by Segment (in %), 2022
Figure 5: Global: Marshmallow Market: Breakup by Region (in %), 2022
Figure 6: Marshmallow Raw Materials: Price Trends, 2017 & 2022
Figure 7: Marshmallow : Price Trends, 2017 & 2022
Figure 8: Marshmallow : Margins Across Various Stages of the Supply Chain
Figure 9: Marshmallow Manufacturing Plant: Breakup of Costs
Figure 10: Marshmallow Price Structure
Figure 11: Marshmallow : Manufacturing Process Flow
Figure 12: Marshmallow : Manufacturing Process: Conversion Rate of Feedstocks
Figure 13: Marshmallow Manufacturing Plant Layout
List of Tables
Table 1: Marshmallow Manufacturing Plant: Raw Material Requirements
Table 2: Marshmallow Manufacturing Plant: Project Planning
Table 3: Marshmallow Manufacturing Plant: Phasing of Development
Table 4: Marshmallow Manufacturing Plant: Environmental Impacts During Construction Phase
Table 5: Marshmallow Manufacturing Plant: Environmental Impacts During Operation Phase
Table 6: Marshmallow Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 7: Marshmallow Manufacturing Plant: Costs Related to Machinery
Table 8: Marshmallow Manufacturing Plant: List of Machinery Suppliers
Table 9: Marshmallow Manufacturing Plant: Costs Related to Raw Materials
Table 10: Marshmallow Manufacturing Plant: List of Raw Material Suppliers
Table 11: Marshmallow Manufacturing Plant: Costs Related to Packaging
Table 12: Marshmallow Manufacturing Plant: Costs Related to Utilities
Table 13: Marshmallow Manufacturing Plant: Costs Related to Salaries and Wages
Table 14: Marshmallow Manufacturing Plant: Capital Costs
Table 15: Marshmallow Manufacturing Plant: Operating Costs
Table 16: Marshmallow Manufacturing Plant: Taxation
Table 17: Marshmallow Manufacturing Plant: Depreciation
Table 18: Marshmallow Manufacturing Plant: Income Projections
Table 19: Marshmallow Manufacturing Plant: Expenditure Projections
Table 20: Marshmallow Manufacturing Plant: Liquidity Analysis Without Considering the Income Tax Liability
Table 21: Marshmallow Manufacturing Plant: Liquidity Analysis on Considering the Income Tax Liability
Table 22: Marshmallow Manufacturing Plant: Profitability Analysis Without Considering the Income Tax Liability
Table 23: Marshmallow Manufacturing Plant: Profitability Analysis on Considering the Income Tax Liability
Table 24: Marshmallow Manufacturing Plant: Profit and Loss Account
Table 25: Marshmallow Manufacturing Plant: Discount Factor Rate
Table 26: Marshmallow Manufacturing Plant: Sensitivity Analysis
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