Oolong tea is a traditional Chinese drink produced by the partial oxidation of the leaves of the camellia sinensis plant. It is commonly available in different varieties with distinct flavors and colors, such as the big red robe, iron buddha, Dan Cong, and Ali Shan. Oolong tea is a rich source of vitamins, minerals, amino acids, and beneficial tea polyphenol antioxidants that helps enhance focus and concentration, fight free radicals, reduce menstrual pain, improve liver function, prevent skin discoloration, and improve cognitive performance. It is also consumed to improve blood sugar levels, promote weight loss, increase bone density, reduce cholesterol, decrease stress, improve oral health, and promote healthy guts.
The rising health consciousness among the masses is one of the key factors driving the market growth. In line with this, shifting consumers' inclination toward healthy and natural products, such as oolong tea, which assists in detoxifying the body, fortifying the immune system, and regulating cholesterol, is favoring the market growth. Additionally, the widespread product adoption to prevent diabetes, improve cardiac health, aid in weight management, and relieve eczema is acting as another growth-inducing factor. Furthermore, hotels and restaurants are widely incorporating oolong tea in their menus to improve their luxury standard and offer a healthy drink option to the customers, which, in turn, is providing an impetus to the market growth. Apart from this, the introduction of ready-to-drink (RTD) oolong tea that increases convenience, is easy to transport, and is readily available at convenience stores, supermarkets, and retail shops are creating a positive outlook for the market. Moreover, aggressive promotional campaigns by manufacturers to target health-driven demographic through free trial distribution and digital media advertisements are providing a considerable boost to the market growth. Other factors, including increasing consumer inclination toward naturally derived products, the introduction of new and improved flavors, and extensive research and development (R&D) activities, are supporting market growth.
The report provides a techno-commercial roadmap for setting up an oolong tea manufacturing plant. The study covers all the requisite aspects that one needs to know while making a foray into the oolong tea industry. This ranges from macro overview of the market to micro details of the industry performance, key success and risk factors, manufacturing requirements, project cost, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake in the oolong tea industry.
The project report covers the following aspects of the oolong tea market:
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1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Research Methodology
3 Executive Summary
3.1 Market Scenario
3.2 Raw Material Requirements
3.3 Income Projections
3.4 Expenditure Projections
3.5 Profit Analysis
4 Global Oolong Tea Market
4.1 Market Overview
4.2 Historical and Current Market Performance
4.3 Market Breakup by Segment
4.4 Market Breakup by Region
4.5 Price Trends
4.5.1 Raw Material Price Trends
4.5.2 Oolong Tea Price Trends
4.5.3 Product Margins
4.6 Market Forecast
5 Oolong Tea Manufacturing Process
5.1 Product Overview
5.2 Detailed Process Flow
5.3 Various Types of Unit Operations Involved
5.4 Mass Balance and Raw Material Requirements
6 Project Details, Requirements and Costs Involved
6.1 Land, Location and Site Development
6.1.1 Overview of Land Location
6.1.2 Project Planning and Phasing of Development
6.1.3 Environmental Impacts
6.1.4 Land Requirement and Expenditure
6.2 Plant Layout
6.3 Plant Machinery
6.3.1 Machinery Requirements and Costs
6.3.2 Machinery Suppliers
6.3.3 Machinery Pictures
6.4 Raw Materials
6.4.1 Raw Material Requirements
6.4.2 Raw Material Procurement
6.4.3 Raw Material Expenditure
6.4.4 Raw Material Suppliers
6.4.5 Raw Material and Final Product Pictures
6.5 Packaging Requirements and Expenditures
6.6 Transportation Requirements and Expenditures
6.7 Utilities Requirements and Expenditures
6.8 Manpower Requirements and Expenditures
7 Loans and Financial Assistance
8 Project Economics
8.1 Capital Cost of the Project
8.2 Operating Expenses
8.3 Expenditure Projections
8.4 Income Projections
8.5 Product Pricing and Margins
8.6 Taxation
8.7 Depreciation
8.8 Financial Analysis
8.8.1 Liquidity Analysis
8.8.2 Profitability Analysis
8.8.2.1 Payback Period
8.8.2.2 Net Present Value
8.8.2.3 Internal Rate of Return
8.8.2.4 Profit and Loss Account
8.8.3 Uncertainty Analysis
8.8.4 Sensitivity Analysis
9 Regulatory Procedures and Approval
10 Key Success and Risk Factors
List of Figures
Figure 1: Global: Oolong Tea Market: Major Drivers and Challenges
Figure 2: Global: Oolong Tea Market: Value Trends (in Million US$), 2017-2022
Figure 3: Global: Oolong Tea Market Forecast: Value Trends (in Million US$), 2023-2028
Figure 4: Global: Oolong Tea Market: Breakup by Segment (in %), 2022
Figure 5: Global: Oolong Tea Market: Breakup by Region (in %), 2022
Figure 6: Oolong Tea Raw Materials: Price Trends, 2017 & 2022
Figure 7: Oolong Tea: Price Trends, 2017 & 2022
Figure 8: Oolong Tea: Margins Across Various Stages of the Supply Chain
Figure 9: Oolong Tea Manufacturing Plant: Breakup of Operational Costs
Figure 10: Oolong Tea Price Structure
Figure 11: Oolong Tea: Manufacturing Process Flow
Figure 12: Oolong Tea: Manufacturing Process: Conversion Rate of Feedstocks
Figure 13: Oolong Tea Manufacturing Plant Layout
List of Tables
Table 1: Oolong Tea Manufacturing Plant: Raw Material Requirements
Table 2: Oolong Tea Manufacturing Plant: Project Planning
Table 3: Oolong Tea Manufacturing Plant: Phasing of Development
Table 4: Oolong Tea Manufacturing Plant: Environmental Impacts During Construction Phase
Table 5: Oolong Tea Manufacturing Plant: Environmental Impacts During Operation Phase
Table 6: Oolong Tea Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 7: Oolong Tea Manufacturing Plant: Costs Related to Machinery
Table 8: Oolong Tea Manufacturing Plant: List of Machinery Suppliers
Table 9: Oolong Tea Manufacturing Plant: Costs Related to Raw Materials
Table 10: Oolong Tea Manufacturing Plant: List of Raw Material Suppliers
Table 11: Oolong Tea Manufacturing Plant: Costs Related to Packaging
Table 12: Oolong Tea Manufacturing Plant: Costs Related to Utilities
Table 13: Oolong Tea Manufacturing Plant: Costs Related to Salaries and Wages
Table 14: Oolong Tea Manufacturing Plant: Capital Costs
Table 15: Oolong Tea Manufacturing Plant: Operating Costs
Table 16: Oolong Tea Manufacturing Plant: Taxation
Table 17: Oolong Tea Manufacturing Plant: Depreciation
Table 18: Oolong Tea Manufacturing Plant: Income Projections
Table 19: Oolong Tea Manufacturing Plant: Expenditure Projections
Table 20: Oolong Tea Manufacturing Plant: Liquidity Analysis Without Considering the Income Tax Liability
Table 21: Oolong Tea Manufacturing Plant: Liquidity Analysis on Considering the Income Tax Liability
Table 22: Oolong Tea Manufacturing Plant: Profitability Analysis Without Considering the Income Tax Liability
Table 23: Oolong Tea Manufacturing Plant: Profitability Analysis on Considering the Income Tax Liability
Table 24: Oolong Tea Manufacturing Plant: Profit and Loss Account
Table 25: Oolong Tea Manufacturing Plant: Discount Factor Rate
Table 26: Oolong Tea Manufacturing Plant: Sensitivity Analysis
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