Potato chips consist of thin slices of potatoes, which are seasoned after being baked or deep-fried until crisp. During frying, the sugar content in the potatoes combines with amino acids, which results in the yellowish-brown color of potato chips. The chips currently represent one of the most popular snack foods consumed across the world. They are processed and sold in air-tight packets or containers with added preservatives to avoid microbiological spoilage, chemical and enzymatic activities, increase the shelf-life, and retain the texture and taste of the product. Potato chips are available in umpteen flavors, including barbeque, spicy, cheese, salt and vinegar, and sour cream. They are gaining massive popularity among consumers and are easily available through offline and online organized channels.
The availability of a number of flavors and textures in potato chips has surged their demand among the consumers, which represents one of the key factors primarily driving the market growth. Furthermore, the rapidly changing lifestyles and hectic schedules are positively boosting the market growth. The surging demand for convenient foods, such as potato chips, on account of the inflating consumer expenditure power, is another factor accelerating the market growth. The rising health consciousness among the consumers has compelled the key market players to introduce value-added products that are healthier than traditional potato chips. This includes products with reduced-calorie and fat content, gluten and GMO-free ingredients and natural colors and flavorings. The rapid deployment of automation in the production process and the continuous improvements in the e-commerce sector are factors creating a positive outlook for the market. Moreover, the adoption of innovative technologies and procedures by the key manufacturers and sellers and the increasing research and development (R&D) activities are boosting the market growth. Besides this, the rising demand for convenient snacks across the developing countries due to the rapid westernization of food consumption patterns is providing an impetus to the market growth.
The report provides a techno-commercial roadmap for setting up a potato chips manufacturing plant. The study covers all the requisite aspects that one needs to know while making a foray into the potato chips industry. This ranges from macro overview of the market to micro details of the industry performance, key success and risk factors, manufacturing requirements, project cost, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake in the potato chips industry.
The project report covers the following aspects of the potato chips market:
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1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Research Methodology
3 Executive Summary
3.1 Market Scenario
3.2 Raw Material Requirements
3.3 Income Projections
3.4 Expenditure Projections
3.5 Profit Analysis
4 Global Potato Chips Market
4.1 Market Overview
4.2 Historical and Current Market Performance
4.3 Impact of COVID-19
4.4 Market Breakup by Segment
4.5 Market Breakup by Region
4.6 Price Trends
4.6.1 Raw Material Price Trends
4.6.2 Potato Chips Price Trends
4.6.3 Product Margins
4.7 Market Forecast
5 Potato Chips Manufacturing Process
5.1 Product Overview
5.2 Detailed Process Flow
5.3 Various Types of Unit Operations Involved
5.4 Mass Balance and Raw Material Requirements
6 Project Details, Requirements and Costs Involved
6.1 Land, Location and Site Development
6.1.1 Overview of Land Location
6.1.2 Project Planning and Phasing of Development
6.1.3 Environmental Impacts
6.1.4 Land Requirement and Expenditure
6.2 Plant Layout
6.3 Plant Machinery
6.3.1 Machinery Requirements and Costs
6.3.2 Machinery Suppliers
6.3.3 Machinery Pictures
6.4 Raw Materials
6.4.1 Raw Material Requirements
6.4.2 Raw Material Procurement
6.4.3 Raw Material Expenditure
6.4.4 Raw Material Suppliers
6.4.5 Raw Material and Final Product Pictures
6.5 Packaging Requirements and Expenditures
6.6 Transportation Requirements and Expenditures
6.7 Utilities Requirements and Expenditures
6.8 Manpower Requirements and Expenditures
7 Loans and Financial Assistance
8 Project Economics
8.1 Capital Cost of the Project
8.2 Operating Expenses
8.3 Expenditure Projections
8.4 Income Projections
8.5 Product Pricing and Margins
8.6 Taxation
8.7 Depreciation
8.8 Financial Analysis
8.8.1 Liquidity Analysis
8.8.2 Profitability Analysis
8.8.2.1 Payback Period
8.8.2.2 Net Present Value
8.8.2.3 Internal Rate of Return
8.8.2.4 Profit and Loss Account
8.8.3 Uncertainty Analysis
8.8.4 Sensitivity Analysis
9 Regulatory Procedures and Approval
10 Key Success and Risk Factors
List of Figures
Figure 1: Global: Potato Chips Market: Major Drivers and Challenges
Figure 2: Global: Potato Chips Market: Value Trends (in Million US$), 2017-2022
Figure 3: Global: Potato Chips Market Forecast: Value Trends (in Million US$), 2023-2028
Figure 4: Global: Potato Chips Market: Breakup by Segment (in %), 2022
Figure 5: Global: Potato Chips Market: Breakup by Region (in %), 2022
Figure 6: Potato Chips Raw Materials: Price Trends, 2017 & 2022
Figure 7: Potato Chips: Price Trends, 2017 & 2022
Figure 8: Potato Chips: Margins Across Various Stages of the Supply Chain
Figure 9: Potato Chips Manufacturing Plant: Breakup of Costs
Figure 10: Potato Chips Price Structure
Figure 11: Potato Chips: Manufacturing Process Flow
Figure 12: Potato Chips: Manufacturing Process: Conversion Rate of Feedstocks
Figure 13: Potato Chips Manufacturing Plant Layout
List of Tables
Table 1: Potato Chips Manufacturing Plant: Raw Material Requirements
Table 2: Potato Chips Manufacturing Plant: Project Planning
Table 3: Potato Chips Manufacturing Plant: Phasing of Development
Table 4: Potato Chips Manufacturing Plant: Environmental Impacts During Construction Phase
Table 5: Potato Chips Manufacturing Plant: Environmental Impacts During Operation Phase
Table 6: Potato Chips Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 7: Potato Chips Manufacturing Plant: Costs Related to Machinery
Table 8: Potato Chips Manufacturing Plant: List of Machinery Suppliers
Table 9: Potato Chips Manufacturing Plant: Costs Related to Raw Materials
Table 10: Potato Chips Manufacturing Plant: List of Raw Material Suppliers
Table 11: Potato Chips Manufacturing Plant: Costs Related to Packaging
Table 12: Potato Chips Manufacturing Plant: Costs Related to Utilities
Table 13: Potato Chips Manufacturing Plant: Costs Related to Salaries and Wages
Table 14: Potato Chips Manufacturing Plant: Capital Costs
Table 15: Potato Chips Manufacturing Plant: Operating Costs
Table 16: Potato Chips Manufacturing Plant: Taxation
Table 17: Potato Chips Manufacturing Plant: Depreciation
Table 18: Potato Chips Manufacturing Plant: Income Projections
Table 19: Potato Chips Manufacturing Plant: Expenditure Projections
Table 20: Potato Chips Manufacturing Plant: Liquidity Analysis Without Considering the Income Tax Liability
Table 21: Potato Chips Manufacturing Plant: Liquidity Analysis on Considering the Income Tax Liability
Table 22: Potato Chips Manufacturing Plant: Profitability Analysis Without Considering the Income Tax Liability
Table 23: Potato Chips Manufacturing Plant: Profitability Analysis on Considering the Income Tax Liability
Table 24: Potato Chips Manufacturing Plant: Profit and Loss Account
Table 25: Potato Chips Manufacturing Plant: Discount Factor Rate
Table 26: Potato Chips Manufacturing Plant: Sensitivity Analysis
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