• sales@syndicatedanalytics.com
  • +1-213-316-7435

Programmatic Advertising Spending Market: Global Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast, 2018-2023



“Programmatic Advertising Spending Market: Global Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast, 2018-2023” provides a deep and thorough evaluation of the programmatic advertising spending by display type (mobile devices and desktop); by ad format (desktop banners, mobile banners, desktop videos, and mobile videos); by auction type (unreserved fixed-rate, invitation-only, automated guaranteed, and open auction); and by geography (North America, Europe, Asia-Pacific, Latin topical America and Middle East & Africa). The report also analyses the competitive structure of the programmatic advertising spending industry and provides the profiles of major players operating in the market. Some of these include AOL, BrightRoll, SpotXchange, Tremor Video,n TubeMogul.

Beginning with a global overview, the report explores the dynamics that have a strong influence on the programmatic advertising spending market and can also impact its future growth. Taking 2018 as the base year, the report covers historical market scenario from 2010-2017 and provides forecasts till 2023. This includes the study of value and volume trends and pricing history. Growth inducing factors, market restraints and recent developments have also been analysed in the report in order to provide deeper knowledge about the industry. On a regional basis, the report examines the programmatic advertising spending market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. For each of these regions, the report studies the programmatic advertising spending market in detail for latest trends, outlook and opportunities. 

Segmentation by Display Type:

  • Mobile Devices
  • Desktop

Segmentation by Ad Format Desktop:

  • Banners
  • Mobile Banners
  • Desktop Videos
  • Mobile Videos

Segmentation by Auction Type:

  • Unreserved Fixed-Rate
  • Invitation-Only
  • Automated Guaranteed
  • Open Auction

Segmentation by Region:

  • Asia-Pacific
  • Europe
  • Latin America
  • North America
  • Middle East & Africa

Competitive Landscape:

  • AOL
  • BrightRoll
  • SpotXchange
  • Tremor Video
  • TubeMogul

The price margins for the products along with the various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the programmatic advertising spending industry along the parameters of the porter’s five forces model. This model examines the degree of competition in the programmatic advertising spending industry by analysing the threat posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. Swot analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the programmatic advertising spending industry. Furthermore, the value chain analysis of the programmatic advertising spending industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing and sales of the products, and their distribution.

Highlights of The Programmatic Advertising Spending Market

  • Historical and current scenario
  • Trends and developments
  • Market forecast
  • Price analysis and forecast
  • Porter’s five forces analysis
  • SWOT analysis
  • Value chain analysis

The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the programmatic advertising spending industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analysed and presented in the form of easily comprehensible charts, graphs and tables.

1 Introduction 
    1.1 Research Objectives 
    1.2 Stakeholders
    1.3 Scope of the Report
    1.4 Assumptions and Limitations
2. Research Methodology 
    2.1. Data Collection
       2.1.1 Primary Sources
       2.1.2 Secondary Sources
    2.2 Market Size Estimation
        2.2.1 Bottom-Up Approach
        2.2.2 Top-Down Approach
    2.3 Data Validation
3. Executive Summary
4. Global Programmatic Advertising Spending Market

     4.1 Industry Overview
     4.2 Key Industry Developments
     4.3 Market Trends
        4.3.1 Key Market Indicators
        4.3.2 Historical Market Trends
        4.3.3 Market Forecast
     4.4 Price Analysis
        4.4.1 Key Price Indicators
        4.4.2 Pricing Structure
        4.4.3 Historical Price Trends
        4.4.4 Price Forecast
     4.5 Market Breakup By Region
     4.6 Market Breakup By Display Type
     4.7 Market Breakup By Ad Format Desktop
     4.8 Market Breakup By Auction Type
5. Global Programmatic Advertising Spending Market: Value Chain Analysis
     5.1 Overview
     5.2 Research and Development
     5.3 Product Development Process
     5.4 Marketing
     5.5 Sales and Delivery
     5.6 Post Sales Services
6. Global Programmatic Advertising Spending Market: SWOT Analysis
     6.1 Overview
     6.2 Strengths
     6.3 Weaknesses
     6.4 Opportunities
     6.5 Threats
7. Global Programmatic Advertising Spending Market: Porter’s Five Forces Analysis
     7.1 Overview
     7.2 Threat of New Entrants
     7.3 Threat of Substitutes
     7.4 Bargaining Power of Buyers
     7.5 Bargaining Power of Suppliers
     7.6 Intensity of Rivalry
8.  Competitive Landscape
     8.1 Market Structure
     8.2 Key Players 
     8.3 Key Success Factors 
9. Performance By Region
     9.1 North America
         9.1.1 Overview
         9.1.2 Market Trends
         9.1.3 Market Segmentation
         9.1.4 Market Forecast
     9.2 Europe
         9.2.1 Overview
         9.2.2 Market Trends
         9.2.3 Market Segmentation
         9.2.4 Market Forecast
     9.3 Asia Pacific 
        9.3.1 Overview
        9.3.2 Market Trends
        9.3.3 Market Segmentation
        9.3.4 Market Forecast
     9.4 Latin America
        9.4.1 Overview
        9.4.2 Market Trends
        9.4.3 Market Segmentation
        9.4.4 Market Forecast
     9.5 Middle East and Africa
        9.5.1 Overview
       9.5.2 Market Trends
       9.5.3 Market Segmentation
       9.5.4 Market Forecast
10 Key Player Profiles

List of Figures

    
Figure 1: Global: Programmatic Advertising Spending Market, 2010 - 2017
Figure 2: Global: Programmatic Advertising Spending Market Forecast, 2018 - 2023
Figure 3: Global: Programmatic Advertising Spending Market: Price Trends, 2010 - 2017
Figure 4: Global: Programmatic Advertising Spending Market Forecast: Price Trends, 2018 - 2023
Figure 5: Global: Programmatic Advertising Spending Market: Breakup by Region, 2017
Figure 6: Global: Programmatic Advertising Spending Market: Breakup by Display Type, 2017
Figure 7: Global: Programmatic Advertising Spending Market: Breakup by Ad Format Desktop, 2017
Figure 8: Global: Programmatic Advertising Spending Market: Breakup by Auction Type, 2017
Figure 9: Global: Programmatic Advertising Spending Industry: Value Chain Analysis
Figure 10: Global: Programmatic Advertising Spending Industry: SWOT Analysis
Figure 11: Global: Programmatic Advertising Spending Industry: Porter’s Five Forces Analysis
Figure 12: Global: Programmatic Advertising Spending Market: Breakup by Key Players, 2017
Figure 13: North America: Programmatic Advertising Spending Market, 2010-2017
Figure 14: North America: Programmatic Advertising Spending Market: Breakup by Segment, 2017
Figure 15: North America: Programmatic Advertising Spending Market Forecast, 2018-2023
Figure 16: Europe: Programmatic Advertising Spending Market, 2010-2017
Figure 17: Europe: Programmatic Advertising Spending Market: Breakup by Segment, 2017
Figure 18: Europe: Programmatic Advertising Spending Market Forecast, 2018-2023
Figure 19: Asia Pacific: Programmatic Advertising Spending Market, 2010-2017
Figure 20: Asia Pacific: Programmatic Advertising Spending Market: Breakup by Segment, 2017
Figure 21: Asia Pacific: Programmatic Advertising Spending Market Forecast, 2018-2023
Figure 22: Latin America: Programmatic Advertising Spending Market, 2010-2017
Figure 23: Latin America: Programmatic Advertising Spending Market: Breakup by Segment, 2017
Figure 24: Latin America: Programmatic Advertising Spending Market Forecast, 2018-2023
Figure 25: Middle East and Africa: Programmatic Advertising Spending Market, 2010-2017
Figure 26: Middle East and Africa: Programmatic Advertising Spending Market: Breakup by Segment, 2017
Figure 27: Middle East and Africa: Programmatic Advertising Spending Market Forecast, 2018-2023

List of Tables

Table 1: Global: Programmatic Advertising Spending Industry: Market Summary    
Table 2: Global: Programmatic Advertising Spending Industry: Market Overview, 2017 and 2023
Table 3: Global: Programmatic Advertising Spending Industry: Market Structure    
Table 4: Global: Programmatic Advertising Spending Market: Market by Region, 2018-2023   

Special Prices


    Syndicated Analytics provides special pricing for:

  • Academic Institutes
  • Government Agencies
  • Nonprofit Organizations

  • For more information, feel free to contact us.





Related Reports

Isobutylene Production Cost Analysis Report 2019

This production cost analysis report by Syndicated Analytics is the result of comprehensive examination of the Isobutylene manufacturing process.

GCC Mobile Payment Market by Mode of Transaction (WAP, NFC, SMS, USSD and Others) and Application (Entertainment, Food and Beverage, Energy & Utilities, Healthcare, Retail, Hospitality & Transportation and Others): Industry Analysis, Trends, Growth and Forecast 2019-2024

The GCC Mobile Payment Market was worth US$ XX Billion in 2018, expanding at a CAGR of X% during 2011-2018. The market is projected to register a CAGR of X% during 2019-2024, reaching US$ XX Billion by 2024.