Programmatic Advertising Spending Market

“Programmatic Advertising Spending Market: Global Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast, 2022-2027” provides a deep and thorough evaluation of the programmatic advertising spending by display type (mobile devices and desktop); by ad format (desktop banners, mobile banners, desktop videos, and mobile videos); by auction type (unreserved fixed-rate, invitation-only, automated guaranteed, and open auction); and by geography (North America, Europe, Asia-Pacific, Latin topical America and Middle East & Africa). The report also analyses the competitive structure of the programmatic advertising spending industry and provides the profiles of major players operating in the market. Some of these include AOL, BrightRoll, SpotXchange, Tremor Video,n TubeMogul. 

Programmatic advertising (ad) refers to the use of automated technology, algorithms, and data insights for buying advertising space. It can be differentiated into real-time bidding (RTB), private marketplace (PMP), and programmatic direct. The programmatic ecosystem involves three components, which include ad exchanger, sell-side platform (SSP), and demand-side platform (DSP). Programmatic ad spending helps to streamline the decision-making process during media buying and consolidate the digital advertising efforts of an organization.

The global programmatic ad spending market is primarily being driven by a rapid rise in the acceptance of mobile programmatic ads and the increasing establishment ad-exchange platforms. Besides this, the surging penetration of augmented reality (AR) in the advertising sector and increasing concerns regarding data security are further creating a positive outlook for the market.

Beginning with a global overview, the report explores the dynamics that have a strong influence on the programmatic advertising spending market and can also impact its future growth. Taking 2021 as the base year, the report covers historical market scenario from 2016-2021 and provides forecasts till 2027. This includes the study of value and volume trends and pricing history. Growth inducing factors, market restraints and recent developments have also been analysed in the report in order to provide deeper knowledge about the industry. On a regional basis, the report examines the programmatic advertising spending market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. For each of these regions, the report studies the programmatic advertising spending market in detail for latest trends, outlook and opportunities. 

Segmentation by Display Type:

• Mobile Devices
• Desktop

Segmentation by Ad Format Desktop:

• Banners
• Mobile Banners
• Desktop Videos
• Mobile Videos

Segmentation by Auction Type:

• Unreserved Fixed-Rate
• Invitation-Only
• Automated Guaranteed
• Open Auction

Segmentation by Region:

• Asia-Pacific
• Europe
• Latin America
• North America
• Middle East & Africa

Competitive Landscape:

• AOL
• BrightRoll
• SpotXchange
• Tremor Video
• TubeMogul

The price margins for the products along with the various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the programmatic advertising spending industry along the parameters of the porter’s five forces model. This model examines the degree of competition in the programmatic advertising spending industry by analysing the threat posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. Swot analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the programmatic advertising spending industry. Furthermore, the value chain analysis of the programmatic advertising spending industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing and sales of the products, and their distribution.

Highlights of The Programmatic Advertising Spending Market

• Historical and current scenario
• Trends and developments
• Impact of COVID-19
• Market forecast
• Price analysis and forecast
• Porter’s five forces analysis
• SWOT analysis
• Value chain analysis

The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the programmatic advertising spending industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analysed and presented in the form of easily comprehensible charts, graphs and tables.