“Sanitary Napkin Market: Global Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast, 2023-2028” provides a deep and thorough evaluation of the global sanitary napkin market. Sanitary napkins are absorbent pads that are used by women to absorb the menstrual flow. They are manufactured with cotton and other absorbent materials to minimize irritation and skin rashes. The napkins are available in a wide variety of types and sizes, such as small, medium and large, to meet the requirements of the user. As compared to other female hygiene products, sanitary napkins are easy to use, accessible and affordable.
The global sanitary napkin market is primarily being driven by increasing awareness regarding personal hygiene among women, along with the implementation of favorable government policies promoting public health. Furthermore, various product innovations, such as the launch of novel cotton napkins with anti-bacterial and anti-fungal properties, are contributing to the growth of the market.
Beginning with a global overview, the report explores the dynamics that have a strong influence on the sanitary napkin market and can also impact its future growth. Taking 2022 as the base year, the report covers the historical market scenario from 2017-2022 and provides forecasts till 2028.This includes the study of value and volume trends and pricing history. Growth-inducing factors, market restraints and recent developments have also been analysed in the report in order to provide deeper knowledge about the industry. On a regional basis, the report examines the sanitary napkin market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. For each of these regions, the report studies the sanitary napkin market in detail for the latest trends, outlook and opportunities.
The report analyses the competitive structure of the sanitary napkin Industry and provides the profiles of major players operating in the market. The price margins for the products, along with the various success and risk factors for manufacturers, have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the sanitary napkin Industry along the parameters of Porter’s Five Forces model. This model examines the degree of competition in the sanitary napkin Industry by analysing the threat posed by new entrants and substitutes and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report, which highlights the strengths, weaknesses, opportunities and threats pertaining to the sanitary napkin Industry. Furthermore, the value chain analysis of the sanitary napkin Industry has also been covered in the report. This comprises all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution.
Key Segments and Highlights of the Global Sanitary Napkin Market
The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the sanitary napkin industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analysed and presented in the form of easily comprehensible charts, graphs and tables.
1 Introduction
1.1 Research Objectives
1.2 Stakeholders
1.3 Scope of the Report
1.4 Assumptions and Limitations
2. Research Methodology
2.1. Data Collection
2.1.1 Primary Sources
2.1.2 Secondary Sources
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Data Validation
3. Executive Summary
4. Global Sanitary Napkin Market
4.1 Industry Overview
4.2 Key Industry Developments
4.3 Market Trends
4.3.1 Key Market Indicators
4.3.2 Historical Market Trends
4.3.3 Impact of COVID-19
4.3.4 Market Forecast
4.4 Price Analysis
4.4.1 Key Price Indicators
4.4.2 Pricing Structure
4.4.3 Historical Price Trends
4.4.4 Price Forecast
4.5 Market Breakup By Region
4.6 Market Breakup By Type
5. Global Sanitary Napkin Market: Value Chain Analysis
5.1 Overview
5.2 Research and Development
5.3 Raw Material Suppliers
5.4 Inbound Logistics
5.5 Production
5.6 Marketing
5.7 Outbound Logistics
5.8 Consumers
6. Global Sanitary Napkin Market: SWOT Analysis
6.1 Overview
6.2 Strengths
6.3 Weaknesses
6.4 Opportunities
6.5 Threats
7. Global Sanitary Napkin Market: Porter’s Five Forces Analysis
7.1 Overview
7.2 Threat of New Entrants
7.3 Threat of Substitutes
7.4 Bargaining Power of Buyers
7.5 Bargaining Power of Suppliers
7.6 Intensity of Rivalry
8. Competitive Landscape
8.1 Market Structure
8.2 Key Players
8.3 Key Success Factors
9. Performance By Region
9.1 North America
9.1.1 Overview
9.1.2 Market Trends
9.1.3 Market Segmentation
9.1.4 Market Forecast
9.2 Europe
9.2.1 Overview
9.2.2 Market Trends
9.2.3 Market Segmentation
9.2.4 Market Forecast
9.3 Asia Pacific
9.3.1 Overview
9.3.2 Market Trends
9.3.3 Market Segmentation
9.3.4 Market Forecast
9.4 Latin America
9.4.1 Overview
9.4.2 Market Trends
9.4.3 Market Segmentation
9.4.4 Market Forecast
9.5 Middle East and Africa
9.5.1 Overview
9.5.2 Market Trends
9.5.3 Market Segmentation
9.5.4 Market Forecast
10 Key Player Profiles
List of Figures
Figure 1: Global: Sanitary Napkins Market, 2017-2022
Figure 2: Global: Sanitary Napkins Market Forecast, 2023-2028
Figure 3: Global: Sanitary Napkins Market: Price Trends, 2017-2022
Figure 4: Global: Sanitary Napkins Market Forecast: Price Trends, 2023-2028
Figure 5: Global: Sanitary Napkins Market: Breakup by Region, 2022
Figure 6: Global: Sanitary Napkins Market: Breakup by Type, 2022
Figure 7: Global: Sanitary Napkins Market: Breakup by End Use, 2022
Figure 8: Global: Sanitary Napkins Industry: Value Chain Analysis
Figure 9: Global: Sanitary Napkins Industry: SWOT Analysis
Figure 10: Global: Sanitary Napkins Industry: Porter’s Five Forces Analysis
Figure 11: Global: Sanitary Napkins Market: Key Players
Figure 12: North America: Sanitary Napkins Market, 2017-2022
Figure 13: North America: Sanitary Napkins Market: Breakup by Segment, 2022
Figure 14: North America: Sanitary Napkins Market Forecast, 2023-2028
Figure 15: Europe: Sanitary Napkins Market, 2017-2022
Figure 16: Europe: Sanitary Napkins Market: Breakup by Segment, 2022
Figure 17: Europe: Sanitary Napkins Market Forecast, 2023-2028
Figure 18: Asia Pacific: Sanitary Napkins Market, 2017-2022
Figure 19: Asia Pacific: Sanitary Napkins Market: Breakup by Segment, 2022
Figure 20: Asia Pacific: Sanitary Napkins Market Forecast, 2023-2028
Figure 21: Latin America: Sanitary Napkins Market, 2017-2022
Figure 22: Latin America: Sanitary Napkins Market: Breakup by Segment, 2022
Figure 23: Latin America: Sanitary Napkins Market Forecast, 2023-2028
Figure 24: Middle East and Africa: Sanitary Napkins Market, 2017-2022
Figure 25: Middle East and Africa: Sanitary Napkins Market: Breakup by Segment, 2022
Figure 26: Middle East and Africa: Sanitary Napkins Market Forecast, 2023-2028
List of Tables
Table 1: Global: Sanitary Napkins Industry: Market Summary
Table 2: Global: Sanitary Napkins Industry: Market Overview, 2022 and 2028
Table 3: Global: Sanitary Napkins Industry: Market Structure
Table 4: Global: Sanitary Napkins Market: Market by Region, 2023-2028
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