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US Adult Diaper Market Research Report and Forecast 2023-2028

“US Adult Diaper Market Research Report and Forecast  2023-2028” provides a deep and thorough evaluation of the adult diaper market in the United States on the basis of product type (pad type, pants type and flat type) and raw material (fluff pulp, super absorbent polymer, polypropylene polymer, film, polypropylene fiber, polyester fiber, bio component fiber, rayon/lyocell Fiber, cotton and others). The report also analyses the competitive structure of the US adult diaper industry and provides the profiles of major players operating in the market. Adult diaper or adult nappy refers to a type of underwear that is worn by adults suffering from diseases, such as dementia, mobility impairment and severe incontinence for urinating and excreting wastes without using toilets. These diapers are manufactured with a blend of skin-friendly polyethylene and polypropylene that absorbs wastes to prevent the soling of outer cloths. Some of the common types of adult diapers include disposable, reusable, pull up, and overnight diapers.

The increasing consciousness amongst consumers regarding personal hygiene and the rising prevalence of urinary incontinence amongst the elderly demographic are primarily driving the US adult diaper market growth. Moreover, manufacturers are constantly investing in innovating their product portfolios, such as smart diapers that detect moisture and transmit real-time information to smartphones, which is creating a positive outlook for the market across the country.

Beginning with a regional overview, the report explores the dynamics that have a strong influence on the US adult diaper market and also impact its future growth. Taking 2022 as the base year, the report covers historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends as well as pricing history. Growth inducing factors, market restraints and recent developments have also been analyzed in the report in order to provide deeper knowledge about the industry.

US Adult Diaper Market Key Segments

Segmentation by Product Type

  • Pad Type
  • Pants Type
  • Flat Type

Segmentation by Raw Material

  • Fluff Pulp
  • Super Absorbent Polymer
  • Polypropylene Polymer
  • Film
  • Polypropylene Fiber
  • Polyester Fiber
  • Bio Component Fiber
  • Rayon/Lyocell Fiber
  • Cotton
  • Others

The price margins for the products along with various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the US adult diaper industry along the parameters of Porter’s Five Forces model. This model examines the degree of competition in the US adult diaper market by analyzing the threats posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the adult diaper industry. Furthermore, the value chain analysis of the adult diaper industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing and sales of the products, and their distribution.

Key questions answered in the report include

  • What is the historical and current scenario of the US adult diaper market?
  • What are the trends and developments in the US adult diaper market?
  • What is the market forecast of the US adult diaper market during 2023-2028?
  • What is the price analysis and forecast of the US adult diaper market?
  • What is the Porter’s five forces analysis of the US adult diaper market?
  • What is the SWOT analysis for the US adult diaper market?
  • What is the value chain analysis of the US adult diaper market?


The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the adult diaper industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analyzed and presented in the form of easily comprehensible charts, graphs and tables.

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