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US Flexible Packaging Market by Material Type, by Product Type, by Printing Technology, by Application: Industry Analysis, Trends, Growth and Forecast 2023-2028

“US Flexible Packaging Market Research Report and Forecast 2023-2028” provides a deep and thorough evaluation of the flexible packaging market in the United States on the basis of material type (Plastics, Polyethylene, Polypropylene, Polyvinylchloride (PVC), Polyethylene terephthalate (PET), Polystyrene (PS), Ethylene Vinyl Alcohol (EVOH) and Others), product type (Stand-up Pouches, Vacuum Pouches and Bags, Retort Pouches, Gusseted Bags, Wicketed Bags and Others), printing technology (Flexography, Rotogravure, Digital and Others) and application (Food and Beverage Packaging, Personal Care Products, Pharmaceutical Products, Tobacco Products, Agricultural Products  and Others). Flexible packaging is a cost-effective packaging solution that is used to protect a product against various external factors, such as ultraviolet rays (UV), dust, and moisture. They are produced with non-rigid materials, including polyethylene, foil, polyvinyl chloride, plastic, and polyester, allowing them to mold in various shapes and sizes. Some of the most commonly used flexible packaging materials include sachets, foils, pouches, roll stocks, paper bags, bubble wraps, and stock bags. They are flexible, environment-friendly, possess longer shelf-life and safety, and provide ease of transportation and handling. In recent years, flexible packaging has gained traction in the US as it is widely used in numerous industry verticals that need versatile packaging and branding, such as food and beverage (F&B), personal care and pharmaceuticals.

One of the primary factors driving the market is the constantly increasing demand for the packaged food industry. Flexible packaging offers ease of opening, carrying, storing, resealing and various customization options that add to the products’ aesthetic appeal. Additionally, with the growing environmental concerns, flexible packaging is gaining popularity across the country as it requires less energy for production, resulting in significantly lesser carbon emissions as compared to rigid packaging, thus making it a sustainable option for packaging goods. Other than this, these packaging solutions are durable, economical, convenient to use, recyclable and minimize product wastage, which is positively influencing the market growth. Apart from these factors, key players are focusing on sustainable packaging solutions that need fewer materials and energy to produce a package to minimize the cost and maintain the integrity of the packaged products. Furthermore, on account of the sudden outbreak of the coronavirus disease (COVID-19), the demand for packaged food products through online retail channels has consequently increased. Along with this, individuals are widely adopting packed food items, groceries, and personal hygiene products to reduce contact, thus escalating the demand for flexible packaging across the country. Moreover, the development in packaging technology and the rising utilization of flexible packaging in the nutraceutical sector are creating lucrative growth opportunities for the key players operating in the industry.

Beginning with a global overview, the report explores the dynamics that have a strong influence on the US flexible packaging market and can also impact its future growth. Taking 2022 as the base year, the report covers the historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends as well as pricing history. Growth inducing factors, market restraints and recent developments have also been analyzed in the report in order to provide deeper knowledge about the industry.

The report analyses the competitive structure of the US flexible packaging industry and provides the profiles of major players operating in the market. The price margins for the products along with the various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the US flexible packaging industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the US flexible packaging industry by analysing the threat posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the US flexible packaging industry. Furthermore, the value chain analysis of the US flexible packaging industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution.

US Flexible Packaging Market Key Segments

By Material Type

  • Plastics
  • Polyethylene
  • Polypropylene
  • Polyvinylchloride (PVC)
  • Polyethylene terephthalate (PET)
  • Polystyrene (PS)
  • Ethylene Vinyl Alcohol (EVOH)
  • Others

By Product Type

  • Stand-Up Pouches
  •  Vacuum Pouches and Bags
  • Retort Pouches
  •  Gusseted Bags
  •  Wicketed Bags
  •  Others

By Printing Technology

  •  Flexography
  •  Rotogravure
  •  Digital
  •   Others 

By Application

  • Food and Beverage Packaging
  • Personal Care Products
  •  Pharmaceutical Products
  • Tobacco Products
  •  Agricultural Products
  •  Others 

The price margins for the products along with various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the US flexible packaging industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the US flexible packaging market by analyzing the threats posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the flexible packaging industry. Furthermore, the value chain analysis of the flexible packaging industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing and sales of the products, and their distribution.

Key questions answered in the report include

  • What is the historical and current scenario of the US flexible packaging market?
  • What are the trends and developments in the US flexible packaging market?
  • What is the market forecast of the US flexible packaging market during 2023-2028?
  • What is the price analysis and forecast of the US flexible packaging market?
  • What is the Porter’s five forces analysis of the US flexible packaging market?
  • What is the SWOT analysis for the US flexible packaging market?
  • What is the value chain analysis of the US flexible packaging market?

The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the flexible packaging industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analyzed and presented in the form of easily comprehensible charts, graphs and tables.

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