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US Skin Care Products Market by Product Type (Face Creams and Body Lotions): Industry Analysis, Trends, Growth and Forecast 2023-2028

“US Skin Care Products Market Research Report and Forecast 2023-2028” provides a deep and thorough evaluation of the skin care products market in the United States on the basis of product (Face creams and Body lotions). Skincare products are produced to help maintain the health and appearance of the skin. They aid in reducing wrinkles, preventing premature aging, and protecting the skin from environmental damage. They also help in reducing breakouts, hydrating the skin, and evening out skin tone by removing dirt, oil, and other impurities from the skin and restoring the skin’s pH balance. Additionally, they are based on various skin types, concerns, and impurities that need to be removed from the skin. They are formulated with various active ingredients, such as antioxidants, peptides, and retinol, that help to nourish, protect, and improve the skin's appearance. As a result, they are available in a variety of forms, such as creams, lotions, gels, and oils, that can be used for different skin types, such as oily, dry, and combination. Some of the commercially available skincare products in the US include cleansers, toners, moisturizers, masks, exfoliators, sunscreens and serums.

The rising consciousness regarding skin health among the masses majorly drives the market in the US. This can be supported by the growing awareness of skin complications and diseases, including skin tumors, burns, and acne among individuals. Coupled with this, consumers are rapidly becoming aware of the effects of prolonged sun exposure, hard water, and pollution on the skin, which is majorly driving the demand for skincare products. With the shifting inclination toward anti-wrinkle face and eye creams enriched with collagen and vitamin C & E to delay aging and attain younger-looking skin, this is significantly supporting the market. Apart from this, the launching of natural and organic skincare products that are free from synthetic paraben and aluminum compounds is also acting as a growth-inducing factor. In addition, the advent of skincare products with nature-inspired ingredients, such as premium botanical and plant-inspired ingredients with multi-functional properties, is impacting the market.? Moreover, the increasing number of product innovations, along with mergers and acquisitions, is creating a positive market outlook. Some of the other factors driving the market further include easy product availability via online and offline organized distribution channels and the emergence of home delivery models.

Beginning with a global overview, the report explores the dynamics that have a strong influence on the US skin care products market and can also impact its future growth. Taking 2022 as the base year, the report covers the historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends as well as pricing history. Growth inducing factors, market restraints and recent developments have also been analyzed in the report in order to provide deeper knowledge about the industry.

The report analyses the competitive structure of the US skin care products industry and provides the profiles of major players operating in the market. The price margins for the products, along with the various success and risk factors for manufacturers, have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the US skin care products industry along the parameters of Porter’s Five Forces model. This model examines the degree of competition in the US skin care products industry by analysing the threat posed by new entrants and substitutes and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report, which highlights the strengths, weaknesses, opportunities and threats pertaining to the US skin care products industry. Furthermore, the value chain analysis of the US skin care products industry has also been covered in the report. This comprises all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution.

Key Market Segments:

The US skin care products market has been analysed as followed:

 By Product Tye:

  • Face Creams
  • Body Lotions 

Key questions answered in the report include

  • What is the historical and current scenario of the US skin care products market?
  • What are the trends and developments in the US skin care products market?
  • What is the market forecast of the US skin care products market during 2023-2028 ?
  • What is the price analysis and forecast of the US skin care products market?
  • What is the Porter’s five forces analysis of the US skin care products market?
  • What is the SWOT analysis for the US skin care products market?
  • What is the value chain analysis of the US skin care products market?


The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the skin care products industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analyzed and presented in the form of easily comprehensible charts, graphs and tables.

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