European Sports and Energy Drinks Market

“European Sports and Energy Drinks Market Research Report and Forecast 2023-2028” provides a deep and thorough evaluation of the sports and energy drinks market in the Europe on the basis of product type (sports drinks and energy drinks), distribution channel (Supermarkets, Hypermarkets, Convenience Stores, on-trade, drug stores and independent retailers) and Country (Germany, France, United Kingdom, Italy, Spain and Others). Sports and energy drinks are beverages that are specially formulated to provide athletes with hydration, energy, and nutrition. They typically contain a blend of carbohydrates, electrolytes, proteins, and other essential vitamins and minerals that help athletes stay hydrated and fueled during intense physical activities while providing a boost of energy and alertness. Sports drinks are usually lower in calories and sugar than energy drinks, and they contain some amount of electrolytes, including sodium and potassium, to help replenish the requirement of fluids and glucose lost during exercise. On the other hand, energy drinks have a higher concentration of caffeine, sugar, and other stimulants that can help boost energy levels quickly. The demand for sports and energy drinks is increasing among the masses as they are prepared to help athletes perform better and recover faster in an efficient manner.

The escalating number of health-conscious consumers majorly drives the European market. This can be supported by the increasing rates of lifestyle-related diseases, such as diabetes, hypertension, chronic obstructive pulmonary diseases (COPD), asthma, and cardiovascular diseases, that are encouraging health-oriented consumers to adopt a healthy lifestyle. Coupled with this, individuals are seeking supplement drinks that can help them stay energized and hydrated during gyms and other workout sessions, thus propelling the sales of sports and energy drinks across the globe. Along with this, the rising demand for sports and energy drinks from numerous schools and universities as students regularly participate in sports, physical activities, and extracurricular activities is significantly supporting the market. In addition to this, the widespread adoption of sports and energy drinks among athletic leagues, such as local and professional leagues for practice and games, is providing a thrust to the product demand. Moreover, leading manufacturers are heavily investing in innovative campaigns on social media platforms and strategic advertisements, which is creating a positive market outlook. Some of the other factors driving the market further include continual developments in organized distribution channels, the inflating disposable income levels of the masses, the introduction of a vast array of flavored product variants and the advent of home delivery models.

Beginning with a regional overview, the report explores the dynamics that have a strong influence on the European sports and energy drinks market and also impact its future growth. Taking 2022 as the base year, the report covers historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends as well as pricing history. Growth inducing factors, market restraints and recent developments have also been analyzed in the report in order to provide deeper knowledge about the industry.

The report analyses the competitive structure of the European sports and energy drinks industry and provides the profiles of major players operating in the market. The price margins for the products, along with the various success and risk factors for manufacturers, have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the European sports and energy drinks industry along the parameters of Porter’s Five Forces model. This model examines the degree of competition in the European sports and energy drinks industry by analysing the threat posed by new entrants and substitutes and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report, which highlights the strengths, weaknesses, opportunities and threats pertaining to the European sports and energy drinks industry. Furthermore, the value chain analysis of the European sports and energy drinks industry has also been covered in the report. This comprises all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution.

European Sports and Energy Drinks Market Key Segments

By Product Type

• Sports drinks

• Gatorade
• Powerade
• Others

• Energy drinks

• Red Bull
• Others

By Distribution Channel

• Supermarkets
• Hypermarkets
• Convenience Stores
• On-trade
• Drug Stores
• Independent retailers

By Country

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

The price margins for the products along with various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the European sports and energy drinks industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the European sports and energy drinks market by analyzing the threats posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the sports and energy drinks industry. Furthermore, the value chain analysis of the sports and energy drinks industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing and sales of the products, and their distribution.

Key questions answered in the report include

• What is the historical and current scenario of the European sports and energy drinks market?
• What are the trends and developments in the European sports and energy drinks market?
• What is the market forecast of the European sports and energy drinks market during 2022-2027?
• What is the price analysis and forecast of the European sports and energy drinks market?
• What is the Porter’s five forces analysis of the European sports and energy Drinks market?
• What is the SWOT analysis for the European sports and energy drinks market?
• What is the value chain analysis of the European sports and energy drinks market?

The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the sports and energy Drinks industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analyzed and presented in the form of easily comprehensible charts, graphs and tables.