GCC Beer Market

GCC Beer Market Overview:

The GCC beer market was worth US$ XX Billion in 2022, expanding at a CAGR of X% during 2017-2022. The market is projected to register a CAGR of X% during 2023-2028, reaching US$ XX Billion by 2028. The Gulf Cooperation Council (GCC) beer market is seeing an intriguing evolution as cultural shifts and economic factors converge to reshape the landscape. As the dynamics in the region change, the beer market has become an area of notable growth, driven by several key trends. The first driver of growth in the GCC beer market is the influx of expatriates in the region. The expatriate community, hailing from different parts of the world, has brought in diverse tastes and preferences. It is this demographic shift that has led to a demand for a wider variety of beer products in the market, especially non-alcoholic variants that comply with regional laws and religious beliefs. As per the norms in most GCC countries, the sale of alcohol is restricted, propelling the demand for non-alcoholic or low-alcohol beers. The adaptation and innovation by global breweries to cater to these needs have significantly driven the market forward.

A further influence on the GCC beer market is the growing tourism industry. Countries like the UAE and Saudi Arabia have been aggressively marketing themselves as premier tourist destinations, which has resulted in an increased number of visitors to these countries. This rise in tourism has led to an uptick in demand for beer, especially in licensed establishments like hotels and restaurants. Additionally, changing lifestyle trends and increased disposable incomes have fostered a growing trend for home entertaining, leading to higher off-trade consumption.

Lastly, the advancement in technology and the rise of e-commerce have redefined the way consumers shop. The ease of purchasing and the availability of a vast array of options have made online platforms a popular choice for many customers in the region. The ongoing global health crisis has further accelerated this trend, encouraging more consumers to turn to online shopping for their needs, including their choice of beverages. Digital marketing campaigns and online sales promotions have thus become a significant trend, positively impacting the GCC beer market.

Beginning with a regional overview, the report explores the dynamics that have a strong influence on the GCC beer market and can also impact its future growth. Taking 2022 as the base year, the report covers historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends and pricing history. Growth inducing factors, market restraints and recent developments have also been analysed in the report in order to provide a deeper knowledge about the industry. On a regional basis, the report examines the GCC beer market in Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman and Bahrain. For each of these regions, the report studies the GCC beer market in detail for latest trends, outlook and opportunities.

The report analyses the competitive structure of the GCC beer market industry and provides the profiles of major players operating in the market. The price margins for the products along with the various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the GCC beer market industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the GCC beer market industry by analysing the threat posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the GCC beer market industry. Furthermore, the value chain analysis of the GCC beer market industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution.

GCC Beer Market Segment Insights:

The GCC beer market has been analysed as followed:

 By Product Type:

• Standard Lager
• Premium Lager
• Specialty Beer
• Others

By Packaging:

• Glass
• PET Bottle
• Metal Can
• Others

By Production:

• Macro-Brewery
• Micro-Brewery
• Others

By Alcohol Content:

• High
• Low
• Alcohol-Free

By Flavor:

• Flavored
• Unflavored

By Distribution Channel:

• Supermarkets and Hypermarkets
• On-Trades
• Specialty Stores
• Convenience Stores
• Others

By Country:

• Saudi Arabia
• United Arab Emirates
• Qatar
• Kuwait
• Oman
• Bahrain

Country-wise, the market has been segmented into Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman and Bahrain. Amongst these, Saudi Arabia represents the largest market, accounting for majority of the GCC region.

Competative Landscape: 

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Highlights of the GCC Beer Market Report:

• Historical and current scenario
• Trends and developments
• Market forecast
• Impact of COVID-19
• Price analysis and forecast
• Porter’s five forces analysis
• SWOT analysis
• Value chain analysis

Report Customization:

The GCC beer market report can be customized to as per your requirements. You can get in touch with our analyst, who will make sure that the report suits your research needs.