European Vodka Market

“European Vodka Market Research Report and Forecast 2023-2028” provides a deep and thorough evaluation of the vodka market in the Europe on the basis of product (Flavored and Unflavored), price (Standard, Value, Premium and Super-premium), distribution channel (Supermarkets and Hypermarkets, On-Trade, Specialist Retailers and Others) and country (Germany, France, United Kingdom, Italy, Spain and Others). Vodka, also known as spirit, is a clear, colorless, and un-aged alcoholic beverage manufactured by fermentation and distillation of potatoes, fruits, vegetables, and various starch-rich grains, such as wheat malt, flaked maize, rye, corn, and sorghum. It is widely consumed unmixed, chilled, and accompanied by appetizers. It is also combined with soda, tonic water, and other drinks to create delicious cocktails and added to cooking to enhance flavors. Vodka is a gluten-free beverage with a high alcohol content that exhibits disinfectant and antiseptic properties. It also offers several health benefits that aid in relieving stress, lowering cholesterol, and improving oral hygiene.

The rising product consumption due to the emerging trends of social drinking during gatherings and celebrations is one of the key factors driving the market growth. Vodka is widely consumed in pubs, discos, bars, and restaurants, as various cocktails, such as martini, tonic, screwdriver, cosmopolitan, the blue lagoon, sea breeze, lemon drop, and mudslide, due to its clean taste and neutral character that pairs well with wide-ranging beverages. In addition to this, the introduction of various flavored variants, such as raspberry, grapefruit, lime, pepper, citron, and rhubarb, owing to their sweet taste and aroma, is acting as another growth-inducing factor. Furthermore, the recent initiative by the wine and spirit industries in the region to promote transparency through a new e-label platform that allows consumers in Europe to access various information about vodka products in their language using quick response (QR) code technology is providing an impetus to the market growth. Additionally, the introduction of functional vodka containing licorice root extract, mannitol, and potassium sorbate, which provides antioxidant and anti-inflammatory properties, reduces alcohol-induced oxidative damage, and maintains normal liver function, is positively influencing the market growth. Moreover, widespread product utilization in pasta, chicken, fish, shrimp, steak, and pizza are facilitating the market growth. Other factors, including rising expenditure capacities of consumers, easy product availability across various e-commerce platforms, and increasing consumer awareness regarding various product benefits, are anticipated to drive the market growth. 

Beginning with a regional overview, the report explores the dynamics that have a strong influence on the European vodka market and also impact its future growth. Taking 2022 as the base year, the report covers historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends as well as pricing history. Growth inducing factors, market restraints and recent developments have also been analyzed in the report in order to provide deeper knowledge about the industry. 

The report analyses the competitive structure of the European vodka industry and provides the profiles of major players operating in the market. The price margins for the products, along with the various success and risk factors for manufacturers, have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the European vodka industry along the parameters of Porter’s Five Forces model. This model examines the degree of competition in the European vodka industry by analysing the threat posed by new entrants and substitutes and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report, which highlights the strengths, weaknesses, opportunities and threats pertaining to the European vodka industry. Furthermore, the value chain analysis of the European vodka industry has also been covered in the report. This comprises all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution. 

European Vodka Market Key Segments

By Product

• Flavored
• Unflavored

By Price

• Standard
• Value 
• Premium
• Super-Premium

By Distribution Channel

• Supermarkets and Hypermarkets 
• On-trade       
• Specialist retailers  
• Others

By Country

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

The price margins for the products along with various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the European vodka industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the European vodka market by analyzing the threats posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the vodka industry. Furthermore, the value chain analysis of the vodka industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing and sales of the products, and their distribution.

Key questions answered in the report include

• What is the historical and current scenario of the European vodka market?
• What are the trends and developments in the European vodka market?
• What is the market forecast of the European vodka market during 2023-2028?
• What is the price analysis and forecast of the European vodka market?
• What is the Porter’s five forces analysis of the European vodka market?
• What is the SWOT analysis for the European vodka market?
• What is the value chain analysis of the European vodka market?

The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the vodka industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analyzed and presented in the form of easily comprehensible charts, graphs and tables.