GCC Potato Chips Market

GCC Potato Chips Market Overview:

The GCC Potato Chips market was worth US$ XX Billion in 2022, expanding at a CAGR of X% during 2017-2022. The market is projected to register a CAGR of X% during 2023-2028, reaching US$ XX Billion by 2028. Potato chips, or crisps, are thin, long slices of potato that are fried in oil or fat until they are hard, dry, and crisp. During the frying process, the amino acid combines with the sugar content in the potatoes, resulting in the prominent yellowish-brown color of potato chips. The crisp texture of the chips is derived from the quality of the oil and potato, the temperature of the oil, frying time, and moisture contained in the chips. They are currently one of the most post popular cold snack foods consumed around the world. Potato chips are sold in air-tight containers and packets with added preservatives to retain their texture and taste, prevent inert microbiological spoilage and chemical and enzymatic activities, and increase the shelf-life of the product. In the GCC, potato chips are witnessing a significant surge in demand and are available in several flavors, including pepper and vinegar, salted, barbeque, spicy, cheese, and sour cream.

In the GCC, the easy product availability through offline and online organized channels represents one of the primary factors providing an impetus to the market growth. This is further supported by the availability of the product in a wide range of brands, flavors, and textures to suit the tastes and preferences of the consumers. Moreover, evolving lifestyles and the rising working populace have prompted a gradual shift toward the consumption of convenient snack foods, such as potato chips, which, in turn, is creating a positive outlook for the market in the region. Additionally, key market players are introducing innovative product variants that are gluten and GMO-free and made with healthier ingredients, reduced-calorie and fat content, and natural flavorings and colors to increase their consumer base, which is accelerating the market growth. Besides this, the increasing consumer expenditure power, rapid westernization of food consumption patterns, and significant growth in the food and beverage (F&B) industry are positively contributing to the market growth.

Beginning with a regional overview, the report explores the dynamics that have a strong influence on the GCC potato chips market and can also impact its future growth. Taking 2022 as the base year, the report covers historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends and pricing history. Growth inducing factors, market restraints and recent developments have also been analysed in the report in order to provide a deeper knowledge about the industry. On a regional basis, the report examines the GCC potato chips market in Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman and Bahrain. For each of these regions, the report studies the GCC potato chips market in detail for latest trends, outlook and opportunities.

The report analyses the competitive structure of the GCC potato chips market industry and provides the profiles of major players operating in the market. The price margins for the products along with the various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the GCC potato chips market industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the GCC potato chips market industry by analysing the threat posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the GCC potato chips market industry. Furthermore, the value chain analysis of the GCC potato chips market industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution. 

GCC Potato Chips Market Segment Insights:

The GCC potato chips market has been analysed as followed:

By Product Type:

• Plain
• Flavoured

By Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Food Stores
• Online Retail
• Others

By Country:

• Saudi Arabia
• United Arab Emirates
• Qatar
• Kuwait
• Oman
• Bahrain

Country-wise, the market has been segmented into Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman and Bahrain. Amongst these, Saudi Arabia represents the largest market, accounting for majority of the GCC region.

Competative Landscape: 

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Highlights of the GCC Potato Chips Market Report:

• Historical and current scenario
• Trends and developments
• Market forecast
• Impact of COVID-19
• Price analysis and forecast
• Porter’s five forces analysis
• SWOT analysis
• Value chain analysis

Report Customisation:

The GCC potato chips market report can be customised as per your requirements. You can get in touch with our analyst, who will make sure that the report suits your research needs.