"Global Ketchup Market - Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast, 2022-2027” provides a deep and thorough evaluation of the global ketchup market. Ketchup represents one of the most popular cold table condiments utilized for enhancing the taste of different fast-food products, such as burgers, pizzas, sandwiches, and French fries. Its sweet and tangy flavor makes it a preferable base for sauces, soups and broths of various dishes. It is a rich source of essential nutrients, including lycopene, polyphenol, and vitamin C and A, which offer various health benefits. It is generally prepared from pureed tomatoes, onions, vinegar, sugar, and Italian seasonings.
The increasing consumption of ready-to-eat (RTE) food products, due to the hectic lifestyles of the masses, is driving the demand for ketchup across the globe. In addition, there is a considerable rise in concerns among individuals about the associated risks of consuming preservatives and food products grown using genetically modified organisms (GMOs). As a result, key market players are introducing organic, nutritive, and non-GMO ketchup variants. They are also improving product packaging to garner the attention of consumers. This, coupled with aggressive promotional activities to generate brand awareness and boost overall sales, is strengthening the growth of the market. Besides this, major players are introducing different flavors of ketchup, such as sweet and spicy, garlic, barbeque, curry, chipotle, chili, and jalapeno, to expand their product portfolio. Additionally, the burgeoning food and beverage (F&B) industry is catalyzing the demand for ketchup globally. Hotels, quick service restaurants (QSR), and fast-food joints are increasingly relying on different ketchup variants to enhance the taste of numerous dishes. Moreover, the easy product availability through hypermarkets, supermarkets, and grocery stores, along with the increasing dependence on online shopping, is contributing to the market growth. Apart from this, extensive investment in research and development (R&D) activities to introduce innovative ketchup variants, rising disposable incomes, and rapid urbanization are other key factors expected to bolster the growth of the market.
Beginning with a global overview, the report explores the dynamics that have a strong influence on the ketchup market and can also impact its future growth. Taking 2021 as the base year, the report covers historical market scenario from 2016-2021 and provides forecasts till 2027. This includes the study of value and volume trends and pricing history. Growth inducing factors, market restraints and recent developments have also been analysed in the report in order to provide a deeper knowledge about the industry. On a regional basis, the report examines the ketchup market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. For each of these regions, the report studies the ketchup market in detail for latest trends, outlook and opportunities.
The report analyses the competitive structure of the ketchup Industry and provides the profiles of major players operating in the market. The price margins for the products along with the various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the ketchup Industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the ketchup Industry by analysing the threat posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the ketchup Industry. Furthermore, the value chain analysis of the ketchup Industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing, sales and distribution.
Key Segments and Highlights of the Global Ketchup Market
The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the Ketchup Industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analysed and presented in the form of easily comprehensible charts, graphs and tables.
1 Introduction
1.1 Research Objectives
1.2 Stakeholders
1.3 Scope of the Report
1.4 Assumptions and Limitations
2. Research Methodology
2.1. Data Collection
2.1.1 Primary Sources
2.1.2 Secondary Sources
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Data Validation
3. Executive Summary
4. Global Ketchup Market
4.1 Industry Overview
4.2 Key Industry Developments
4.3 Market Trends
4.3.1 Key Market Indicators
4.3.2 Historical Market Trends
4.3.3 Impact of COVID-19
4.3.4 Market Forecast
4.4 Price Analysis
4.4.1 Key Price Indicators
4.4.2 Pricing Structure
4.4.3 Historical Price Trends
4.4.4 Price Forecast
4.5 Market Breakup by Region
4.6 Market Breakup by Type
4.7 Market Breakup by End-Use
5. Global Ketchup Market: Value Chain Analysis
5.1 Overview
5.2 Research and Development
5.3 Raw Material Suppliers
5.4 Inbound Logistics
5.5 Production
5.6 Marketing
5.7 Outbound Logistics
5.8 Consumers
6. Global Ketchup Market: SWOT Analysis
6.1 Overview
6.2 Strengths
6.3 Weaknesses
6.4 Opportunities
6.5 Threats
7. Global Ketchup Market: Porter’s Five Forces Analysis
7.1 Overview
7.2 Threat of New Entrants
7.3 Threat of Substitutes
7.4 Bargaining Power of Buyers
7.5 Bargaining Power of Suppliers
7.6 Intensity of Rivalry
8. Competitive Landscape
8.1 Market Structure
8.2 Key Players
8.3 Key Success Factors
9. Performance by Region
9.1 North America
9.1.1 Overview
9.1.2 Market Trends
9.1.3 Market Segmentation
9.1.4 Market Forecast
9.2 Europe
9.2.1 Overview
9.2.2 Market Trends
9.2.3 Market Segmentation
9.2.4 Market Forecast
9.3 Asia Pacific
9.3.1 Overview
9.3.2 Market Trends
9.3.3 Market Segmentation
9.3.4 Market Forecast
9.4 Latin America
9.4.1 Overview
9.4.2 Market Trends
9.4.3 Market Segmentation
9.4.4 Market Forecast
9.5 Middle East and Africa
9.5.1 Overview
9.5.2 Market Trends
9.5.3 Market Segmentation
9.5.4 Market Forecast
10 Key Player Profiles
List of Figures
Figure 1: Global: Ketchup Market, 2016-2021
Figure 2: Global: Ketchup Market Forecast, 2022-2027
Figure 3: Global: Ketchup Market: Price Trends, 2016-2021
Figure 4: Global: Ketchup Market Forecast: Price Trends, 2022-2027
Figure 5: Global: Ketchup Market: Breakup by Region, 2021
Figure 6: Global: Ketchup Market: Breakup by Type, 2021
Figure 7: Global: Ketchup Market: Breakup by End Use, 2021
Figure 8: Global: Ketchup Industry: Value Chain Analysis
Figure 9: Global: Ketchup Industry: SWOT Analysis
Figure 10: Global: Ketchup Industry: Porter’s Five Forces Analysis
Figure 11: Global: Ketchup Market: Breakup by Key Players, 2021
Figure 12: North America: Ketchup Market, 2016-2021
Figure 13: North America: Ketchup Market: Breakup by Segment, 2021
Figure 14: North America: Ketchup Market Forecast, 2022-2027
Figure 15: Europe: Ketchup Market, 2016-2021
Figure 16: Europe: Ketchup Market: Breakup by Segment, 2021
Figure 17: Europe: Ketchup Market Forecast, 2022-2027
Figure 18: Asia Pacific: Ketchup Market, 2016-2021
Figure 19: Asia Pacific: Ketchup Market: Breakup by Segment, 2021
Figure 20: Asia Pacific: Ketchup Market Forecast, 2022-2027
Figure 21: Latin America: Ketchup Market, 2016-2021
Figure 22: Latin America: Ketchup Market: Breakup by Segment, 2021
Figure 23: Latin America: Ketchup Market Forecast, 2022-2027
Figure 24: Middle East and Africa: Ketchup Market, 2016-2021
Figure 25: Middle East and Africa: Ketchup Market: Breakup by Segment, 2021
Figure 26: Middle East and Africa: Ketchup Market Forecast, 2022-2027
List of Tables
Table 1: Global: Ketchup Industry: Market Summary
Table 2: Global: Ketchup Industry: Market Overview, 2021 and 2027
Table 3: Global: Ketchup Industry: Market Structure
Table 4: Global: Ketchup Market: Market by Region, 2022-2027
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