US Green Tea Market Research Report and Forecast 2023-2028

“US Green Tea Market Research Report and Forecast 2023-2028” provides a deep and thorough evaluation of the green tea market in the United States on the basis of type (Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea and Others), flavour (Lemon, Aloe Vera, Cinnamon, Vanilla, Wild Berry, Jasmin, Basil and Others) and distribution channel (Retail stores, Department store, Super market, Hypermarket, Specialty store and Online). The report also analyses the competitive structure of the US green tea industry and provides the profiles of major players operating in the market. Green tea refers to a pale green and slightly bitter beverage that is manufactured from the unoxidized Camellia sinensis leaves. It is mainly consumed for its medicinal benefits, such as regulating body temperature and weight, easing digestion, and improving mental and heart conditions. Green tea is cultivated in numerous varieties, which include matcha, sencha, hojicha, tencha, shincha, and genmaicha.

The increasing inclination of consumers toward healthy food products for improving the overall cardiovascular health is primarily driving the US green tea market growth. The escalating prevalence of lifestyles diseases, including diabetes and obesity, across the country is further fueling the inflating sales of green tea. Moreover, the rising utilization of green tea as a raw material in the production of dietary supplements, and cosmetics is creating a positive outlook for the market.

Beginning with a regional overview, the report explores the dynamics that have a strong influence on the US green tea market and also impact its future growth. Taking 2022 as the base year, the report covers historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends as well as pricing history. Growth inducing factors, market restraints and recent developments have also been analyzed in the report in order to provide deeper knowledge about the industry.

US Green Tea Market Key Segments

Segmentation by Type

  • Green Tea Bags
  • Green Tea Instant Mixes
  • Iced Green Tea
  • Others

Segmentation by Flavour

  • Lemon
  • Aloe Vera
  • Cinnamon
  • Vanilla
  • Wild Berry
  • Jasmin
  • Basil
  • Others

Segmentation by Distribution Channel

  • Retail stores
  • Department store
  • Super market
  • Hypermarket
  • Specialty store
  • Online

The price margins for the products along with various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the US green tea industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the US green tea market by analyzing the threats posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the green tea industry. Furthermore, the value chain analysis of the green tea industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing and sales of the products, and their distribution.

Key questions answered in the report include

  • What is the historical and current scenario of the US green tea market?
  • What are the trends and developments in the US green tea market?
  • What is the market forecast of the US green tea market during 2023-2028?
  • What is the price analysis and forecast of the US green tea market?
  • What is the Porter’s five forces analysis of the US green tea market?
  • What is the SWOT analysis for the US green tea market?
  • What is the value chain analysis of the US green tea market?


The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the green tea industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analyzed and presented in the form of easily comprehensible charts, graphs and tables.

1 Introduction 
    1.1 Research Objectives 
    1.2 Stakeholders
    1.3 Scope of the Report
    1.4 Assumptions and Limitations
2. Research Methodology 
    2.1. Data Collection
       2.1.1 Primary Sources
       2.1.2 Secondary Sources
    2.2 Market Size Estimation
        2.2.1 Bottom-Up Approach
        2.2.2 Top-Down Approach
    2.3 Data Validation
3. Executive Summary
4. United States Green Tea Market

     4.1 Industry Overview
     4.2 Key Industry Developments
     4.3 Market Trends
        4.3.1 Key Market Indicators
        4.3.2 Historical Market Trends
        4.3.3 Impact of COVID-19
        4.3.4 Market Forecast
     4.4 Price Analysis
        4.4.1 Key Price Indicators
        4.4.2 Pricing Structure
        4.4.3 Historical Price Trends
        4.4.4 Price Forecast
     4.5 Market Breakup by Type
     4.6 Market Breakup by Flavour
     4.7 Market Breakup by Distribution Channel
5. United States Green Tea Market: Value Chain Analysis
     5.1 Overview
     5.2 Research and Development
     5.3 Raw Material Suppliers
     5.4 Inbound Logistics
     5.5 Production
     5.6 Marketing 
     5.7 Outbound Logistics
     5.8 Consumers
6. United States Green Tea Market: SWOT Analysis
     6.1 Overview
     6.2 Strengths
     6.3 Weaknesses
     6.4 Opportunities
     6.5 Threats
7. United States Green Tea Market: Porter’s Five Forces Analysis
     7.1 Overview
     7.2 Threat of New Entrants
     7.3 Threat of Substitutes
     7.4 Bargaining Power of Buyers
     7.5 Bargaining Power of Suppliers
     7.6 Intensity of Rivalry
8.  Competitive Landscape
     8.1 Market Structure
     8.2 Key Players 
     8.3 Key Success Factors 
9 Key Player Profiles


List of Figures
    
Figure 1: United States: Green Tea Market, 2017-2022
Figure 2: United States: Green Tea Market Forecast, 2023-2028
Figure 3: United States: Green Tea Market: Price Trends, 2017-2022
Figure 4: United States: Green Tea Market Forecast: Price Trends, 2023-2028
Figure 5: United States: Green Tea Market: Breakup by Type, 2022
Figure 6: United States: Green Tea Market for Green Tea Bags, 2017, 2022 & 2028
Figure 7: United States: Green Tea Market for Green Tea Instant Mixes, 2017, 2022 & 2028
Figure 8: United States: Green Tea Market for Iced Green Tea, 2017, 2022 & 2028
Figure 9: United States: Green Tea Market for Others, 2017, 2022 & 2028
Figure 10: United States: Green Tea Market: Breakup by Flavour, 2022
Figure 11: United States: Green Tea Market for Lemon, 2017, 2022 & 2028
Figure 12: United States: Green Tea Market for Aloe Vera, 2017, 2022 & 2028
Figure 13: United States: Green Tea Market for Cinnamon, 2017, 2022 & 2028
Figure 14: United States: Green Tea Market for Vanilla, 2017, 2022 & 2028
Figure 15: United States: Green Tea Market for Wild Berry, 2017, 2022 & 2028
Figure 16: United States: Green Tea Market for Jasmin, 2017, 2022 & 2028
Figure 17: United States: Green Tea Market for Basil, 2017, 2022 & 2028
Figure 18: United States: Green Tea Market for Others, 2017, 2022 & 2028
Figure 19: United States: Green Tea Market: Breakup by Distribution Channel, 2022
Figure 20: United States: Green Tea Market for Retail stores, 2017, 2022 & 2028
Figure 21: United States: Green Tea Market for Department store, 2017, 2022 & 2028
Figure 22: United States: Green Tea Market for Super market, 2017, 2022 & 2028
Figure 23: United States: Green Tea Market for Hypermarket, 2017, 2022 & 2028
Figure 24: United States: Green Tea Market for Specialty store, 2017, 2022 & 2028
Figure 25: United States: Green Tea Market for Online, 2017, 2022 & 2028
Figure 26: United States: Green Tea Industry: Value Chain Analysis
Figure 27: United States: Green Tea Industry: SWOT Analysis
Figure 28: United States: Green Tea Industry: Porter’s Five Forces Analysis
Figure 29: United States: Green Tea Market: Breakup by Key Players, 2022

    

List of Tables

Table 1: United States: Green Tea Industry: Market Summary    
Table 2: United States: Green Tea Industry: Market Overview, 2022 and 2028
Table 3: United States: Green Tea Industry: Market Structure  
Table 4: United States: Green Tea Market Forecast: Breakup by Type, 2023-2028
Table 5: United States: Green Tea Market Forecast: Breakup by Flavour, 2023-2028
Table 6: United States: Green Tea Market Forecast: Breakup by Distribution Channel, 2023-2028
Table 7: United States: Green Tea Market: Key Player

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