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US Popcorn Market Research Report and Forecast 2018- 2023



“US Popcorn Market Research Report and Forecast 2018- 2023” provides a deep and thorough evaluation of the popcorn market in the United States on the basis of type (Microwave Popcorn and Ready to eat Popcorn) and end user (Household and Commercial). The report also analyses the competitive structure of the US popcorn industry and provides the profiles of major players operating in the market.

Beginning with a regional overview, the report explores the dynamics that have a strong influence on the US popcorn market and also impact its future growth. Taking 2018 as the base year, the report covers historical market scenario from 2010-2017 and provides forecasts till 2023. This includes the study of value and volume trends as well as pricing history. Growth inducing factors, market restraints and recent developments have also been analyzed in the report in order to provide deeper knowledge about the industry.

US Popcorn Market Key Segments

Segmentation by Type

  • Microwave Popcorn
  • Ready to eat Popcorn

Segmentation by End User

  • Household
  • Commercial

The price margins for the products along with various success and risk factors for manufacturers have also been covered in the report. Moreover, in order to determine market attractiveness, the report analyses the US popcorn industry along the parameters of the Porter’s Five Forces model. This model examines the degree of competition in the US popcorn market by analyzing the threats posed by new entrants and substitutes, and the bargaining power of suppliers and buyers. SWOT analysis of the market has also been presented in the report which highlights the strengths, weaknesses, opportunities and threats pertaining to the popcorn industry. Furthermore, the value chain analysis of the popcorn industry has also been covered in the report. This comprises of all the activities in the value chain, such as the procurement of various raw materials, manufacturing and sales of the products, and their distribution.

Key questions answered in the report include

  • What is the historical and current scenario of the US popcorn market?
  • What are the trends and developments in the US popcorn market?
  • What is the market forecast of the US popcorn market during 2018-2023?
  • What is the price analysis and forecast of the US popcorn market?
  • What is the Porter’s five forces analysis of the US popcorn market?
  • What is the SWOT analysis for the US popcorn market?
  • What is the value chain analysis of the US popcorn market?


The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the popcorn industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analyzed and presented in the form of easily comprehensible charts, graphs and tables.

1 Introduction 
    1.1 Research Objectives 
    1.2 Stakeholders
    1.3 Scope of the Report
    1.4 Assumptions and Limitations
2. Research Methodology 
    2.1. Data Collection
       2.1.1 Primary Sources
       2.1.2 Secondary Sources
    2.2 Market Size Estimation
        2.2.1 Bottom-Up Approach
        2.2.2 Top-Down Approach
    2.3 Data Validation
3. Executive Summary
4. United States Popcorn Market
     4.1 Industry Overview
     4.2 Key Industry Developments
     4.3 Market Trends
        4.3.1 Key Market Indicators
        4.3.2 Historical Market Trends
        4.3.3 Market Forecast
     4.4 Price Analysis
        4.4.1 Key Price Indicators
        4.4.2 Pricing Structure
        4.4.3 Historical Price Trends
        4.4.4 Price Forecast
     4.5 Market Breakup by Type
     4.6 Market Breakup by End User
5. United States Popcorn Market: Value Chain Analysis
     5.1 Overview
     5.2 Research and Development
     5.3 Raw Material Suppliers
     5.4 Inbound Logistics
     5.5 Production
     5.6 Marketing 
     5.7 Outbound Logistics
     5.8 Consumers
6. United States Popcorn Market: SWOT Analysis
     6.1 Overview
     6.2 Strengths
     6.3 Weaknesses
     6.4 Opportunities
     6.5 Threats
7. United States Popcorn Market: Porter’s Five Forces Analysis
     7.1 Overview
     7.2 Threat of New Entrants
     7.3 Threat of Substitutes
     7.4 Bargaining Power of Buyers
     7.5 Bargaining Power of Suppliers
     7.6 Intensity of Rivalry
8.  Competitive Landscape
     8.1 Market Structure
     8.2 Key Players 
     8.3 Key Success Factors 
9 Key Player Profiles


List of Figures
    
Figure 1: United States: Popcorn Market, 2010 - 2017
Figure 2: United States: Popcorn Market Forecast, 2018 - 2023
Figure 3: United States: Popcorn Market: Price Trends, 2010 - 2017
Figure 4: United States: Popcorn Market Forecast: Price Trends, 2018 - 2023
Figure 5: United States: Popcorn Market: Breakup by Type, 2017
Figure 6: United States: Popcorn Market for Microwave Popcorn, 2010, 2017 & 2023
Figure 7: United States: Popcorn Market for Ready to eat Popcorn, 2010, 2017 & 2023
Figure 8 United States: Popcorn Market: Breakup by End User, 2017
Figure 9: United States: Popcorn Market for Household, 2010, 2017 & 2023
Figure 10: United States: Popcorn Market for Commercial, 2010, 2017 & 2023
Figure 11: United States: Popcorn Industry: Value Chain Analysis
Figure 12: United States: Popcorn Industry: SWOT Analysis
Figure 13: United States: Popcorn Industry: Porter’s Five Forces Analysis
Figure 14: United States: Popcorn Market: Breakup by Key Players, 2017    

List of Tables

Table 1: United States: Popcorn Industry: Market Summary    
Table 2: United States: Popcorn Industry: Market Overview, 2017 and 2023
Table 3: United States: Popcorn Industry: Market Structure  
Table 4: United States: Popcorn Market Forecast: Breakup by Type, 2018-2023
Table 5: United States: Popcorn Market Forecast: Breakup by End User, 2018-2023    
Table 6: United States: Popcorn Market: Key Player

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