“Global Potato Chips Market - Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth and Forecast, 2023-2028” provides a deep and thorough evaluation of the global potato chips market. Potato chips refer to the thin and crunchy snacks that are commonly consumed across the globe. They are prepared by slicing potatoes thinly and baking or deep-frying the slices to achieve a yellowish-brown color. It is often seasoned with salt and spices after frying, which results in improved taste and flavor. These chips are packaged and sold in air-tight plastic bags to retain their taste and texture. They are commonly available in a vast array of flavors, including tomato, cheese, barbeque, sweet chili and sour cream.
The global market is primarily driven by the increasing preference for convenient snack foods among the masses. This can be attributed to the hectic schedules and busy lifestyles led by working professionals, shifting dietary patterns of the masses and their inflating disposable income levels. In line with this, the widespread adoption of healthier alternatives of potato chips prepared with natural ingredients that are gluten-free and non-GMO verified is also creating a positive outlook for the market. The market is further driven by substantial growth in the organized retail sector on the global level, which is fostering the overall product uptake via online and offline channels. In addition to this, the rising investments by key players in the introduction of baked potato chips with reduced fat and calorie content are providing an impetus to the market. Some of the other factors that are contributing to the market growth include the deployment of automation in the production process and extensive research and development (R&D) activities.
Beginning with a global overview, the report explores the dynamics that have a strong influence on the potato chips market and can also impact its future growth. Taking 2022 as the base year, the report covers the historical market scenario from 2017-2022 and provides forecasts till 2028. This includes the study of value and volume trends and pricing history. Growth-inducing factors, market restraints and recent developments have also been analysed in the report in order to provide deeper knowledge about the industry. On a regional basis, the report examines the potato chips market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. For each of these regions, the report studies the potato chips market in detail for the latest trends, outlook and opportunities.
Key Segments and Highlights of the Global Potato Chips Market
The report is a result of exhaustive primary and secondary research undertaken by analysts having years of experience in the potato chips Industry. All the qualitative and quantitative aspects of the industry have been covered and the collected data has been analysed and presented in the form of easily comprehensible charts, graphs and tables.
1 Introduction
1.1 Research Objectives
1.2 Stakeholders
1.3 Scope of the Report
1.4 Assumptions and Limitations
2. Research Methodology
2.1. Data Collection
2.1.1 Primary Sources
2.1.2 Secondary Sources
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Data Validation
3. Executive Summary
4. Global Potato Chips Market
4.1 Industry Overview
4.2 Key Industry Developments
4.3 Market Trends
4.3.1 Key Market Indicators
4.3.2 Historical Market Trends
4.3.3 Impact of COVID-19
4.3.4 Market Forecast
4.4 Price Analysis
4.4.1 Key Price Indicators
4.4.2 Pricing Structure
4.4.3 Historical Price Trends
4.4.4 Price Forecast
4.5 Market Breakup by Region
4.6 Market Breakup by Type
4.7 Market Breakup by End-Use
5. Global Potato Chips Market: Value Chain Analysis
5.1 Overview
5.2 Research and Development
5.3 Raw Material Suppliers
5.4 Inbound Logistics
5.5 Production
5.6 Marketing
5.7 Outbound Logistics
5.8 Consumers
6. Global Potato Chips Market: SWOT Analysis
6.1 Overview
6.2 Strengths
6.3 Weaknesses
6.4 Opportunities
6.5 Threats
7. Global Potato Chips Market: Porter’s Five Forces Analysis
7.1 Overview
7.2 Threat of New Entrants
7.3 Threat of Substitutes
7.4 Bargaining Power of Buyers
7.5 Bargaining Power of Suppliers
7.6 Intensity of Rivalry
8. Competitive Landscape
8.1 Market Structure
8.2 Key Players
8.3 Key Success Factors
9. Performance by Region
9.1 North America
9.1.1 Overview
9.1.2 Market Trends
9.1.3 Market Segmentation
9.1.4 Market Forecast
9.2 Europe
9.2.1 Overview
9.2.2 Market Trends
9.2.3 Market Segmentation
9.2.4 Market Forecast
9.3 Asia Pacific
9.3.1 Overview
9.3.2 Market Trends
9.3.3 Market Segmentation
9.3.4 Market Forecast
9.4 Latin America
9.4.1 Overview
9.4.2 Market Trends
9.4.3 Market Segmentation
9.4.4 Market Forecast
9.5 Middle East and Africa
9.5.1 Overview
9.5.2 Market Trends
9.5.3 Market Segmentation
9.5.4 Market Forecast
10 Key Player Profiles
List of Figures
Figure 1: Global: Potato Chips Market, 2017-2022
Figure 2: Global: Potato Chips Market Forecast, 2023-2028
Figure 3: Global: Potato Chips Market: Price Trends, 2017-2022
Figure 4: Global: Potato Chips Market Forecast: Price Trends, 2023-2028
Figure 5: Global: Potato Chips Market: Breakup by Region, 2022
Figure 6: Global: Potato Chips Market: Breakup by Type, 2022
Figure 7: Global: Potato Chips Market: Breakup by End Use, 2022
Figure 8: Global: Potato Chips Industry: Value Chain Analysis
Figure 9: Global: Potato Chips Industry: SWOT Analysis
Figure 10: Global: Potato Chips Industry: Porter’s Five Forces Analysis
Figure 11: Global: Potato Chips Market: Breakup by Key Players, 2022
Figure 12: North America: Potato Chips Market, 2017-2022
Figure 13: North America: Potato Chips Market: Breakup by Segment, 2022
Figure 14: North America: Potato Chips Market Forecast, 2023-2028
Figure 15: Europe: Potato Chips Market, 2017-2022
Figure 16: Europe: Potato Chips Market: Breakup by Segment, 2022
Figure 17: Europe: Potato Chips Market Forecast, 2023-2028
Figure 18: Asia Pacific: Potato Chips Market, 2017-2022
Figure 19: Asia Pacific: Potato Chips Market: Breakup by Segment, 2022
Figure 20: Asia Pacific: Potato Chips Market Forecast, 2023-2028
Figure 21: Latin America: Potato Chips Market, 2017-2022
Figure 22: Latin America: Potato Chips Market: Breakup by Segment, 2022
Figure 23: Latin America: Potato Chips Market Forecast, 2023-2028
Figure 24: Middle East and Africa: Potato Chips Market, 2017-2022
Figure 25: Middle East and Africa: Potato Chips Market: Breakup by Segment, 2022
Figure 26: Middle East and Africa: Potato Chips Market Forecast, 2023-2028
List of Tables
Table 1: Global: Potato Chips Industry: Market Summary
Table 2: Global: Potato Chips Industry: Market Overview, 2022 and 2028
Table 3: Global: Potato Chips Industry: Market Structure
Table 4: Global: Potato Chips Market: Market by Region, 2023-2028
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